TikTok

Measurement Partner, Retail

TikTok$121K — $220K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital advertising or large marketing organizations related to commerce
  • Bachelor's degree in a quantitative field
  • Experience in inferential problem-solving through analytics
  • Exceptional time-management and ability to guide decisions
  • Familiarity with analytical methods like incrementality and Marketing Mix Model
  • Experience driving client decisions through collaboration
  • Graduate degree in a relevant field preferred

Responsibilities

  • Partner with clients and agencies to improve ad performance measurement
  • Consult strategically with revenue and product teams on learning agendas
  • Analyze data to create advanced analytics projects for clients
  • Manage client and agency feedback for product enhancements
  • Support cross-functional teams to deliver best-in-class client support

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) plan with company match
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 10 sick days annually
  • 17 days of Paid Personal Time with accrual by tenure
Full Job Description
Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success. Responsibilities - Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients - Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications: - 5+ years of experience with digital advertising or large marketing-related organizations in commerce related fields - Relevant bachelor's degree in a quantitative field - A track record of inferential problem-solving through experimental design and analytical methods - Exceptional time-management and goal-oriented task-management skills with ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made - Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as experience in Sales Lift measurement - A track record of driving client decisions with clear communication and team collaboration Preferred Qualifications: - Experience with advertising agencies or complex marketing data-driven organizations - Interest in working in a fast-paced environment with global talent - Experience with executing custom analytical work where SQL and R are; Practical experience operating within data for an at-scale business - Familiarity and experience within RMN and/or privacy-first innovation for measurement systems - Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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