Brightspeed

Martech Operations Manager

Brightspeed • $95K — $115K *
Charlotte, NC 28269In-Person
Telecommunications & Hardware
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
  • 5+ years of experience with Salesforce Marketing Cloud or similar marketing automation platforms.
  • Experience with marketing data, automation workflows, and campaign testing.
  • Ability to translate business objectives into functional and technical requirements.
  • Strong analytical skills to identify process gaps and recommend improvements.
  • Demonstrated project management skills with effective planning and prioritization.
  • Excellent communication skills for cross-functional collaboration.

Responsibilities

  • Translate marketing and customer experience objectives into business and technical requirements.
  • Architect and optimize cross-channel customer journeys for data-driven experiences.
  • Analyze existing campaign processes to identify gaps and opportunities for improvement.
  • Oversee technical campaign activities including setup, testing, and optimization.
  • Collaborate with technical teams on data architecture and integrations for marketing automation.
  • Manage multiple initiatives, balancing long-term capabilities with short-term needs.
  • Perform additional duties as assigned.

Benefits

  • Work primarily in a home or company office environment.
  • Occasional travel for vendor meetings or industry conferences (up to 10%).
  • Standard business hours with occasional evening or weekend availability during peak periods.
Full Job Description
Job Description

The MarTech Operations Manager is responsible for enabling and optimizing infrastructure for campaign execution across multiple channels through key marketing technology platforms like Salesforce Marketing Cloud (SFMC) and Customer Data Platform (CDP).

This role partners closely with Marketing, IT, and cross-functional teams to translate business and customer experience objectives into scalable, automated, and data-driven communication solutions that improve customer engagement and campaign effectiveness.

Key Responsibilities
  • Translate marketing and customer experience objectives into clear business and technical requirements, partnering with IT and other technical teams to enable effective and scalable solutions.
  • Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences
  • Lead the analysis of existing campaign execution processes, journeys, and workflows to identify gaps, inefficiencies, and opportunities for automation and continuous improvement.
  • Oversee technical campaign activities, including automated email campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and ongoing optimization.
  • Partner with technical teams to support the data architecture, integrations, and data flows required to enable marketing automation.
  • Manage multiple initiatives simultaneously, balancing long-term MarTech capabilities and strategic priorities with short-term campaign and operational requirements.
  • May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.

Qualifications

Education & Experience
  • Bachelor's degree in Business Administration, Marketing, Information Systems, Technology, or a related field.
  • 5+ years of experience with Salesforce Marketing Cloud (or similar marketing automation platform) development, administration, or marketing technology operations.
  • Experience working with marketing data, automation workflows, campaign testing, and supporting data architecture.

Skills & Competencies
  • Ability to translate business and marketing objectives into clear functional and technical requirements.
  • Understanding of marketing data architecture, integrations, automation workflows, and dynamic communications.
  • Strong analytical and problem-solving skills with the ability to identify process gaps and recommend improvements.
  • Demonstrated ability to manage multiple projects and priorities through effective planning and prioritization.
  • Strong business acumen with the ability to balance long-term strategic objectives with short-term tactical requirements.
  • Strong cross-functional collaboration skills, including experience partnering with Marketing, IT, Analytics, and other technical teams.
  • Excellent written and verbal communication skills.
  • Ability to adapt and deliver results in a fast-paced, evolving environment.

Preferred Qualifications
  • Experience in the telecommunications industry or a related field.
  • Experience with MarTech, CRM, customer data, or marketing automation platforms.
  • Experience supporting personalized, real-time, or data-driven customer communications.

Physical Demands & Work Conditions
  • Work is primarily performed in a home or company office environment, with regular use of a computer, telephone, and other standard office equipment.
  • Occasional travel may be required for vendor meetings, industry conferences, or internal team events, estimated at up to 10% of the time.
  • Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods, critical launches, or platform implementations.


#LI-RW1

About Brightspeed

BrightSpeed is a broadband and telecommunications services company that serves homes and businesses. The goal of Brightspeed is to advance a society in which both individuals and organizations have access to the connectivity they require to complete important tasks. The company, which employs over 4,000 people, is dedicated to closing the digital divide by establishing a cutting-edge fiber network and providing customers with a seamless and easy-to-use connection experience.

Brightspeed Careers

Joining Brightspeed offers an unparalleled opportunity to become part of a dynamic team of professionals in a company known for its commitment to technological innovation and leadership. Brightspeed is currently expanding its talented workforce, presenting a wealth of job opportunities across various sectors.

Explore Career Opportunities

Brightspeed is seeking skilled individuals eager to drive growth and lead in the fast-paced tech industry. With a range of positions open, from entry-level to senior leadership roles, Brightspeed is a prime destination for those looking to make a significant impact in their professional lives.

Innovation and Professional Growth

At Brightspeed, innovation isn't just a buzzword; it's the cornerstone of the company culture. Employees are encouraged to push boundaries and think outside the box, which is evident in the company's robust portfolio of cutting-edge solutions. Professionals at Brightspeed enjoy a culture that fosters personal and professional growth, ensuring that every team member can realize their potential.

Diversity and Inclusion

Brightspeed is committed to creating a diverse and inclusive work environment. The company believes that diversity training and leadership are critical to fostering an inclusive culture where everyone feels valued and empowered. This commitment is reflected in Brightspeed's proactive hiring practices and supportive company policies.

Benefits and Employee Well-being

Understanding the importance of a balanced life, Brightspeed offers comprehensive benefits designed to support the health, well-being, and financial security of all team members. Employees enjoy competitive benefits packages that promote a healthy work-life balance, essential for long-term career satisfaction and personal growth.

Internship Programs and Career Development

For those starting their careers, Brightspeed’s internship programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Brightspeed work on meaningful projects, gain hands-on experience, and learn from leaders in the field, setting the stage for successful careers in technology.

Networking and Career Advancement

Brightspeed supports its employees' career paths with ample opportunities for networking and professional development. Regular workshops, seminars, and training sessions are available, allowing employees to enhance their skills and advance their careers within the company.

Applying for a Position

Candidates interested in pursuing a career with Brightspeed are encouraged to review available job opportunities on the Brightspeed Careers page. To apply, candidates should prepare their resume to highlight relevant experience and skills and submit it through the Brightspeed job portal. The interview process at Brightspeed is designed to assess not only professional qualifications but also a candidate's fit with the company’s culture and values.

Stay Connected with Brightspeed Careers

Keep up to date with the latest from Brightspeed by following the company on its careers blog. Here, one can find career tips, insider perspectives, and industry-leading insights that can be put to use today—all from the people who work at Brightspeed.

Job Alert Emails

Stay informed about new employment opportunities tailored to specific career preferences by subscribing to Brightspeed job alert emails. Discover exciting and rewarding opportunities that await at Brightspeed, where innovation meets professional excellence.

Join the Brightspeed Team

Search for positions that match skills and interests. Brightspeed looks for passionate, curious, creative, and solution-driven team players ready to contribute to a leading-edge company. Search Brightspeed jobs today and take the first step towards a fulfilling career.
Learn more about Brightspeed
Size
1,001 employees
Industry
Telecommunications & Hardware
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Brightspeed

More Telecommunications & Hardware Jobs

Find similar Martech Operations Manager jobs:

NationwideCharlotte, NC