Job Role:

Job Role: Martech Lead

Location: NYC, NY

Duration: Fulltime

Marketing Technology Strategy

• Develop and maintain the enterprise marketing technology vision, strategy, and roadmap aligned with firmwide business objectives.
• Evaluate current-state marketing capabilities, identify gaps, and recommend future-state operating models.
• Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies.
• Create business cases supporting investments in marketing automation, customer data platforms (CDPs), AI-driven marketing capabilities, and analytics solutions.
• Advise senior leadership on industry trends, competitive benchmarks, and evolving martech innovations.

Martech Ecosystem Optimization

• Drive optimization and integration of core marketing platforms, including:
  
  • CRM systems
  • Marketing automation platforms
  • Customer Data Platforms (CDPs)
  • Content Management Systems (CMS)
  • Analytics and reporting solutions
  • Personalization engines
  • Digital experience platforms
  • Establish technology governance frameworks to ensure scalability, compliance, and operational excellence.
  • Rationalize vendor landscape and identify opportunities for consolidation, modernization, and cost optimization.
  • Lead platform selection, RFP processes, vendor evaluations, and implementation strategies.

Data & Customer Experience Strategy

• Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities.
• Define audience management, segmentation, and personalization strategies across channels.
• Support development of a unified customer view and data activation framework.
• Ensure marketing technology investments support first-party data strategies and privacy regulations.
• Design frameworks for customer journey orchestration and lifecycle marketing.

Digital Transformation & Innovation

• Lead large-scale marketing transformation initiatives from strategy through execution.
• Assess emerging technologies including:
• Artificial Intelligence
• Generative AI
• Predictive Analytics
• Marketing Automation
• Customer Journey Orchestration
• Real-Time Personalization
• Develop pilot programs and innovation frameworks to evaluate new capabilities.
• Create adoption strategies that drive organizational change and business value realization.

Stakeholder Management & Consulting

• Serve as a trusted advisor to senior marketing executives and business leaders.
• Facilitate executive workshops and strategic planning sessions.
• Translate business objectives into actionable technology and operational initiatives.
• Build consensus across marketing, technology, legal, compliance, risk, and procurement teams.
• Present recommendations, roadmaps, and performance metrics to executive leadership.

Measurement & Performance Optimization

• Establish KPIs and measurement frameworks for marketing technology investments.
• Define methodologies for tracking:
• Marketing ROI
• Customer acquisition efficiency
• Engagement performance
• Conversion optimization
• Operational productivity
• Leverage analytics to continuously improve marketing effectiveness.
• Deliver executive-level reporting and strategic insights.

The base compensation range for this role in the posted location is: $106230 - $145000

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.