MarTech Activation Analyst
Position Responsibilities:- Validate incoming business intake - confirming objectives, scope, and requirements are clear and complete before work proceeds
- Document business requirements and route requests to the appropriate delivery teams (M&I, Tagging, and activation)
- Coordinate effort scoping and delivery timelines with delivery partners, maintaining a realistic view of what can be delivered and when
- Maintain the request backlog as a single source of truth, keeping status, priorities, and timelines current and visible
- Support prioritization of requests in partnership with the Director and business leads
- Track requests through to delivery, proactively flagging risks, dependencies, and delays
- Contribute to process standardization and continuous improvement across the intake and activation workflow
Required Qualifications:- 2 -3 years' experience in a business analyst, marketing operations, or marketing coordination role
- Strong organizational and project-management skills, with the ability to manage multiple concurrent requests and keep on top of shifting priorities and timelines
- Excellent written and verbal communication, with the ability to translate business needs into clear, structured requirements
- Comfort working across business and technical teams, coordinating between stakeholders and delivery partners
- University or college degree in marketing, communications, business, or a related field of study
- Skilled in MS Excel, MS PowerPoint, MS Word, and SharePoint
- Familiarity with martech platforms (Adobe Experience Platform, Salesforce Marketing Cloud), tagging/analytics tools, or work-management tools (Workfront, Jira) an asset
When you join our team: - We'll empower you to learn and grow the career you want
- We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words
- As part of our global team, we'll support you in shaping the future you want to see
#LI-Hybrid
The role being advertised is an existing vacancy.
Referenced Salary LocationToronto, Ontario
Working ArrangementHybrid
Salary range is expected to be between$62,850.00 CAD - $104,750.00 CAD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [redacted] for the salary range for your location.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [redacted] for more information about U.S.-specific paid time off provisions.
