Polsinelli

Marketing Technology Manager

Polsinelli$90K — $120K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing operations or technology roles
  • Strong problem-solving skills and ability to work independently
  • Excellent communication skills for preparing comprehensive documentation
  • Proficiency in data analysis for insight generation
  • Experience in building scalable technology solutions
  • Track record of cross-functional collaboration with teams like IT and InfoSec
  • Ability to handle multiple projects simultaneously
  • Experience in directly managing teams

Responsibilities

  • Oversee the marketing tech stack, including CRM and proposal tools
  • Ensure seamless data communication between marketing platforms
  • Maintain data integrity while complying with privacy laws
  • Lead and develop a team of marketing analysts
  • Assess and optimize existing marketing tools and processes
  • Translate business needs into functional marketing technology solutions
  • Evaluate and implement new marketing technologies to enhance effectiveness
  • Promote strategic planning for tech upgrades and internal communication
  • Establish guidelines and best practices for marketing technology use
  • Leverage insights to inform marketing strategies and targeting
  • Drive CRM adoption for intelligence and business insights
  • Develop strategies for user training and successful platform utilization

Benefits

  • Flexible work location in Atlanta, Nashville, or Kansas City
  • Opportunity to lead innovative marketing technology initiatives
  • Engagement with a diverse range of stakeholders
  • Professional development and leadership opportunities
  • Involvement in AI-forward marketing strategies
Full Job Description
Polsinelli is currently seeking a full-time Marketing Technology Manager. This is an in-office position located in either our Atlanta, Nashville, or Kansas City office. CORE RESPONSIBILITIES • Oversee the administration, maintenance, and optimization of the marketing tech stack (CRM, ERM, Pitch and Proposal Generator, and other marketing technology). • Ensure various marketing tools and platforms seamlessly communicate and share data, when appropriate. • Ensure data integrity and compliance with data privacy laws (e.g., GDPR, CCPA). • Lead and develop marketing analysts. • Assess current tools and processes to optimize, enhance, or replace systems in support of AI-forward go-to-market strategy. • Translate business requirements and end-user needs into functional opportunities for marketing. • Assist in shaping solutions and evolving the marketing technology stack. • Evaluate and implement emerging marketing technologies, build business cases and make recommendations to enhance marketing effectiveness and operational efficiency. • Promote and execute a strategic and culturally viable plan for technology upgrades and maintenance, data storage and organization, training, and internal communication. • Establish best practices, guidelines, and metrics for marketing technology. • Leverage data insights to inform campaign strategy, client targeting, and business development efforts. • Drive CRM strategy and adoption as the firm's central platform for client intelligence, and business development insights. • Develop training, communication, and enablement strategies to ensure successful platform utilization. • Establish governance frameworks to ensure scalable, consistent, and efficient use of marketing technology across the organization. QUALIFICATIONS • 5+ years of experience in marketing operations, marketing technology, or related technology role. • Strong problem-solving skills with the ability to manage ambiguity and lead projects with minimal direction. • Excellent verbal and written communication skills, with experience preparing business requirements, plans, processes and leadership-ready documentation. • Proficiency with data analysis to derive insights and measure impact. • Experience building and implementing scalable technology solutions. • Proven track record partnering with cross-functional teams such as IT, InfoSec, and other internal stakeholders. • Ability to manage multiple projects and meet deadlines. • Previous experience directly managing and leading others. • Professional services experience preferred.

About Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,000 attorneys in over 20 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California
Learn more about Polsinelli
Industry
Founded
1972

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