Traeger Grills

Marketing Strategy & Operations Manager

Traeger Grills • $95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in retail, channel marketing, or brand marketing within CPG
  • Proven success in managing retail partnerships and optimizing marketing investments
  • Strong expertise in budget management and maximizing retail media impact
  • Exceptional relationship management and communication skills
  • Ability to create tools that support retail performance narratives

Responsibilities

  • Support the Director & SVP in shaping Retail Marketing Strategy through data analysis and narrative building
  • Develop QBR Scorecard materials and monthly reports for leadership visibility
  • Collaborate cross-functionally to align on priorities, budgets, and scorecard tools
  • Create data-backed narratives for retail partner business reviews
  • Standardize performance tracking and reporting across workstreams
  • Conduct end-to-end retail media ROI analysis and present findings
  • Build and maintain data pipelines and dashboards for decision-making
  • Pioneer new tools for annual planning and product launches

Benefits

  • Join a disruptive force in outdoor cooking
  • Collaborative team culture focused on common goals
  • Encouragement of risk-taking, innovation, and quality
  • Access to a full medical/dental/vision package
  • 401k plan for future financial security
  • Tuition reimbursement for continued education
  • Individual professional development programs
  • Generous discounts on Traeger products
  • A vibrant outdoor environment for enthusiasts
Full Job Description
Strategy & Operations Manager, Marketing & Retail

The ideal candidate brings deep retail experience, a track record of building internal scorecards to show how retail media investments scale to ROI & revenue and a passion for scaling new processes to bring along cross functional teams. This individual must be an exceptional executive storyteller, capable of building high-impact presentations that translate deep analysis into clear narratives to secure leadership buy-in for marketing & media investments.

What you'll do:

Channel Strategy & Support - Retail & Marketing
  • Supports the Director & SVP in shaping Retail Marketing Strategy by building the analysis, narratives, and planning tools that inform business decisions - using brand + product + media investment data to sharpen direction and recommendations.
  • Builds out QBR Scorecard materials, monthly organization reports, and other analysis that give leadership clear visibility into ongoing plans and performance.
  • Partners cross-functionally with sales, brand marketing & creative, product, and finance to ensure alignment on priorities, budget & scorecard tools, acting as the connective tissue that keeps workstreams consistent and on-strategy.
  • Develops the data-backed narratives and presentation materials used in retail partner business reviews, equipping the Director/SVP and account leads with clear, defensible stories for external conversations.

Insights, Analytics & Performance Management
  • Standardize performance tracking and reporting across workstreams, supporting process owners and applying a structured approach to tactical operational execution. Key working items include: Retail Media ROI trackers, post-reporting of marketing investments, KPI tracking & executive-level share-outs & communications.
  • Own end-to-end retail media ROI analysis - from raw platform and POS data to validated, defensible metrics - and translate findings into compelling results reporting for both internal executives and external retail media partners (e.g., QBRs, JBPs, post-campaign readouts).
  • Build and maintain data pipelines and dashboards (e.g., Excel, SQL, BI tools) that connect retail media investment to sell-through and revenue outcomes, enabling faster, more confident decision-making across the team.
  • Pioneer new tools and execute key deliverables for our annual planning process, new product launches, and annual retail partner marketing investments, including materials for executive reviews & scorecards.
  • Partner with teams to pilot, operationalize, and support AI-driven tools and workflows across the retail team & marketing.
  • Leverage shopper data, retail insights, and analytics to drive strategy and improve retail effectiveness.
  • Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check-in system to monitor & report on retail performance.

What you need:
  • 5+ years of experience in retail, channel marketing, Strategy and/or Brand Marketing and CPG
  • Strong background in driving success with existing retail partners, managing launches and optimizing investments for growth
  • Expertise in managing a marketing budget and optimizing spends for measurable impact, specifically retail media networks.
  • Excellent relationship management, communication skills and building tools to support retail performance narratives.


Why You Will Love Working Here:
  • Be part of the most disruptive force in outdoor cooking
  • Join a true team working towards a common goal
  • Culture of risk-taking, innovation, & quality
  • So. Much. Food.
  • Have an outdoor lover's paradise in your backyard
  • Full medical/dental/vision package to fit your needs
  • 401k to help you plan for the future
  • Tuition reimbursement
  • Individual professional development programs & initiatives to help you grow professionally
  • Great discounts on all things Traeger
  • Did we mention all the food?
Traeger may use AI tools for resume-screening purposes.

About Traeger Grills

Traeger Grills is a manufacturer of wood pellet grills and related accessories. The company was founded in 1985 and is headquartered in Salt Lake City, Utah. Traeger Grills offers a wide range of products, including grills, smokers, and accessories, that are designed to provide a unique and flavorful cooking experience. The company has a strong focus on innovation and uses the latest technologies to deliver high-quality products to its customers. Traeger Grills is committed to sustainability and sources its wood pellets from renewable forests.
Learn more about Traeger Grills
Size
500 employees
Industry
Net Income
$10 million
Founded
1985
5 Year Trend
+20%
Revenue
$100 million

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