We are seeking a strategy-driven Marketing Strategy Analyst to join our Aftermarket team and help shape the future of our growth strategy. This role is a replacement for a key contributor, offering an opportunity for a high-impact individual to quickly contribute while continuing to grow within the organization.
This position is not operational in nature. Instead, it is focused on data-driven strategy development, performance analysis, and insight generation to support decision-making across the Aftermarket business.
General Responsibilities
• Support marketing strategy including creating and implementing strategies and plans for products and programs
• Analyze and optimize marketing campaign performance
• Collaborate with marketing teams to execute roadmap and align go-to-market strategy and initiatives with broader enterprise activities
• Ensure accuracy of marketing materials
• Communicate all channel initiatives to necessary departments, both internal and external, to ensure visibility to channel goals & objectives
• Ensure successful and timely project completion through effective communication and project management
• Able to meet deadlines and work through challenges of timelines in the process
• Editing and proofreading online communications, direct mail, product literature, and internal and external communication pieces
• Maintain an innovative approach to all campaigns, continuing to stay up-to-date on industry trends
• Design and develop marketing plans and manage all communication with internal and external sources
• Monitor customer research activities and interpret all data for developing marketing strategies
• Analyze all market condition and forecast all future trends and prepare accurate various order documents
• Perform research related strategies and develop appropriate all related marketing plans
Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
What You'll Do- Develop, implement, and execute marketing strategies for the Aftermarket business
- Analyze internal and third-party data to evaluate performance, identify market opportunities, and support strategic planning
- Translate complex datasets into actionable insights and recommendations for senior stakeholders
- Partner cross-functionally with commercial, product, and leadership teams
- Support customer engagements and represent the organization at industry trade shows and events
What You'll Bring- Strong data analysis and strategic thinking capabilities
- Advanced Excel skills (required)
- Exposure to BI tools or data visualization platforms (preferred)
- Experience working with both internal and external datasets
- Ability to work independently and deliver insights in a fast-paced environment
Preferred Background- Experience in Aftermarket, Automotive, Commercial Vehicle, or OEM environments
- OEM experience should come from a strategy, insights, or analytics group (not operations)
- Demonstrated ability to quickly ramp up and add value in a new role
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Base Salary Range: $88,000.00 - $121,000.00
At Sensata, our employees are the key to our success and growth. We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only. Sensata considers several factors when extending an offer, including, but not limited to, a candidate's experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.
