Marketing Strategist

Metropolitan Airports Commission

$95K — $131K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business, or related field preferred.
  • Five years of professional marketing experience, or nine years in lieu of a degree.
  • Strong written and verbal communication skills with attention to detail.
  • Experience in client and project management.
  • Proficiency in Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate level.
  • Knowledge of AI platforms for business applications is a plus.

Responsibilities

  • Lead the development and execution of comprehensive marketing strategies and campaigns.
  • Conduct strategic analysis to identify growth opportunities and improve decision-making.
  • Research audience profiles to inform and refine marketing strategies.
  • Manage and allocate the marketing budget to ensure a positive ROI.
  • Develop key performance indicators (KPIs) and implement marketing testing strategies.
  • Collaborate with internal teams to align marketing initiatives with organizational goals.
  • Support brand-building strategies and represent the marketing department in cross-functional committees.

Benefits

  • Flexible/Hybrid work schedule after two months of service, with a mix of onsite and remote work days.
  • Comprehensive health benefits, including medical, dental, and vision coverage.
  • Generous paid time off policies and holiday schedules.
  • Retirement savings plans with employer matching contributions.
  • Professional development opportunities and training programs.
Full Job Description
Salary: $95,380.00 - $131,649.00 Annually
Location : Minneapolis/St. Paul International Airport, MN
Job Type: Regular Status
Remote Employment: Flexible/Hybrid
Job Number:
Division: Strategy & Stakeholder Engagement
Opening Date: 08/03/2026
Closing Date: 8/17/2026 3:00 PM Central

Position Summary
Reporting to the Manager, Strategic Marketing, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department (SM+C).

This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization's brands and increase revenue through various initiatives.

The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics.

To apply: click the "Apply" link located just above the position description, log-in and follow the instructions provided.

Questions regarding this position can be directed to Allison Calzoncit at [email protected] or 612-725-5987.

Applications will be accepted until 3:00 p.m. on Monday, August 17, 2026.

Position Description
RELATIONSHIPS

Reporting Relationship: Reports to the Manager, Strategic Marketing.

Supervision: No direct reports; may direct the work of contractors as assigned.

Organizational: Frequent contact with MAC departments and divisions and manager-level staff; regular collaboration with SM+C team members; occasional contact with MAC directors and senior staff.

External Partners: Frequent contact with airport tenants, media partners, vendors, consultants, agency partners, and members of the public.
JOB DUTIES

Lead marketing strategy and planning

  • Develop, plan, and execute comprehensive marketing strategies and campaigns for assigned clients (the internal MAC departments for whom this position serves as primary marketing contact), aiming to drive revenue, achieve strategic goals, and enhance brand presence and reputation.
  • Produce strategic analysis around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
  • Research brand audience profiles and provide actionable consumer insights to inform marketing strategies.
  • Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer insights, market trends, and media planning.
  • Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.
  • Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.
  • Serve as a proactive strategic resource to clients, internal team members and consultants, providing high-level marketing and communications recommendations.


Collaborate cross-functionally to lead internal and external strategic marketing initiatives

  • Accountable for the creation of integrated channel strategy and messaging specific to various customer experience and revenue-generating initiatives.
  • Prioritize clear marketing and communications objectives to drive brand awareness and growth.
  • Ensure all client campaigns, events and projects are strategically grounded and coordinated with other client, department and organization initiatives. Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives that adhere to brand standards.
  • Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix;
  • Recommend budget allocations to meet client business objectives and inform marketing leadership.
  • Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
  • Participate in creative brainstorming sessions and creative reviews.
  • Contribute to the development of brand-building strategies and strategic implementation of projects.
  • Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.
  • Other duties as assigned at the discretion of the Manager, Strategic Marketing.


Position Requirements
Senior Level Individual Contributor (SRIC) Competencies

  • Customer Focus - Building strong customer relationships and delivering customer-centric solutions
  • Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
  • Decision Quality - Making good and timely decisions that keep the organization moving forward
  • Resourcefulness - Securing and deploying resources effectively and efficiently
  • Ensures Accountability - Holding self and others accountable to meet commitments
  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
  • Values Differences - Recognizing the value that different perspectives and cultures bring to an organization
  • Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
  • Persuades - Using compelling arguments to gain the support and commitment of others
  • Courage - Stepping up to address difficult issues, saying what needs to be said
  • Instills Trust - Gaining the confidence and trust of others through honesty, integrity and authenticity
  • Being Resilient - Rebounding from setbacks and adversity when facing difficult situations


MINIMUM REQUIREMENTS
  • A bachelor's degree, preferably in Marketing, Advertising, Business, or a related degree.
  • Five years of professional marketing experience.
  • In lieu of a degree, nine years of professional marketing experience.
  • Experience in client and project management.
  • Experience planning and implementing effective marketing plans and programs.
  • Experience writing concise and compelling project and creative briefs.
  • Strong written and verbal communication skills with an innate attention to detail.
  • Experience gaining consensus and driving deliverables with individuals at various levels within an organization.
  • Ability to establish and maintain effective cross-functional working relationships.
  • Experience influencing creative team discussions.
  • Demonstrated analytical and research skills.
  • Ability to speak effectively in a public forum and to develop high-quality presentations.
  • Experience with CRM strategy and execution, or an understanding of CRM platforms and data-driven marketing.
  • Experience with project management software.
  • Proficiency in Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.
  • Working knowledge of AI platforms (e.g., Copilot, Claude, Adobe, Gemini, and/or ChatGPT) for business applications.

DESIRABLE REQUIREMENTS
  • Ten or more years of marketing experience, including agency experience.
  • Experience with integrated marketing campaigns that include traditional and modern media elements.
  • Advanced copywriting skills.
  • Experience in airport marketing or related aviation industries.
  • Experience in hospitality, hotel, stadium, parking, and/or airline marketing.
  • Experience managing budgets.
  • Experience working for or with public sector entities or governmental agencies.
  • Experience with content management systems (CMS) and a basic understanding of HTML.
  • Experience in using Power BI, Forms, and SharePoint.

Your health. Your time. Your future. Good pay is only the beginning.

See the many and generous the Metropolitan Airports Commission offers to employees.
01

Do you have a bachelor's degree in marketing, Advertising, Business or related field?
  • Yes
  • No

02

Which of the following describes your years of professional marketing experience?
  • Less than five years
  • Five to eight years
  • Nine years or more

03

Please check the boxes below of all the skills and experiences you have.
  • Experience gaining consensus and driving deliverables with individuals at various levels within an organization.
  • Ability to establish and maintain effective cross-functional working relationships.
  • Experience influencing creative team discussions.
  • Demonstrated analytical and research skills.
  • Ability to speak effectively in a public forum and to develop high-quality presentations.
  • Experience with CRM strategy and execution, or an understanding of CRM platforms and data-driven marketing.
  • Working knowledge of AI platforms (e.g., Copilot, Claude, Adobe, Gemini, and/or ChatGPT) for business applications.
  • Ten or more years of marketing experience, including agency experience.
  • Experience with integrated marketing campaigns that include traditional and modern media elements.
  • None of the above

04

Do you have experience in client and project management?
  • Yes
  • No

05

Do you have experience planning and implementing effective marketing plans and programs?
  • Yes
  • No

06

Do you have an intermediate skill level using Microsoft Teams Word, Excel, PowerPoint and Outlook?
  • Yes
  • No

07

Do you have strong written and verbal communication skills with an innate attention to detail?
  • Yes
  • No

08

How would you describe your copywriting skills?
  • Beginner
  • Intermediate
  • Advanced

09

Do you have experience with content management systems (CMS) and a basic understanding of HTML?
  • Yes
  • No

10

Do you have experience with project management software (Smartsheet, Wrike, Bootcamp, etc.)?
  • Yes
  • No

11

Please describe your experience with hospitality, hotel, stadium, parking, and/or airline marketing.
12

Do you have experience managing budgets?
  • Yes
  • No

13

Do you have experience working for or with public sector entities or governmental agencies?
  • Yes
  • No

14

Do you have experience using Power BI, Forms, and SharePoint?
  • Yes
  • No

15

I became of aware of this opportunity through:
  • Job Interest Card Notification
  • MAC Employee
  • MAC Web Site
  • LinkedIn
  • GovernmentJobs.com
  • Indeed.com
  • Other

16

If you selected "other" from the above question, please describe below. If you selected anything else from the above question, please put N/A here.
17

This position is eligible for a hybrid work schedule after two months of service. MAC's hybrid work schedule includes two days remote and three days onsite. One of the onsite days must be a Monday or Friday.I am aware of this policy and remain interested in this position.
  • Yes
  • No

Required Question

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