5947
Job Location: Racine - Wisconsin - United States
Category for Job Posting: Sales and Marketing
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
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Job PurposeThe Marketing Strategic Channel Business Manager is responsible for developing and executing growth strategies across New Holland Construction's strategic, non-traditional and high-potential sales channels. This role will lead business development and commercial execution across Case IH dealer channels, large fleet accounts, and the independent rental channel, with a focus on expanding market presence, increasing equipment sales, strengthening channel partnerships, and delivering profitable growth. The role will identify opportunities, develop channel-specific strategies, negotiate and manage key business relationships, and translate market opportunities into actionable sales programs. The Manager will operate as a strategic individual contributor, influencing through cross-functional leadership, dealer/customer relationships, business planning, and execution.
Key Responsibilities- Develop and execute annual and long-term strategies for strategic channels that complement New Holland Construction's traditional dealer network.
- Identify opportunities to expand New Holland Construction's presence through CNH agricultural dealers, large equipment fleets, and strategic rental accounts.
- Develop channel-specific business plans, sales targets, growth initiatives, and performance measures.
- Evaluate market trends, customer requirements, competitive activity, and channel economics to identify new opportunities.
- Recommend specific channel structure, pricing, programs & commercial strategies.
- Establish dealer-level business plans and track performance against agreed objectives.
- Develop and maintain sales forecasts, business plans, and performance results dashboards.
Experience Required- Bachelor's degree in business, marketing, sales, engineering, agriculture, construction management, or a related field.
- 10+ years of progressive experience in sales, channel management, business development, strategic accounts, or a related commercial function.
- Experience in construction equipment, agricultural equipment, heavy equipment, rental, fleet management, or another capital equipment industry.
- Demonstrated experience managing strategic customers, dealers, or key channel partners.
- Willingness to travel to dealers, customers, and industry events(~50% or greater).
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Preferred QualificationsPay TransparencyThe annual salary for this role is USD $120,200.00 - $184,300.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We OfferWe offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
