MedStar Southern Maryland Hospital Center

Marketing Specialist

MedStar Southern Maryland Hospital Center • $59K — $101K *
Columbia, MD 21044In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, journalism, or public relations
  • 1-2 years of marketing experience
  • Proficiency in Microsoft Office; knowledge of Google Docs and Google Analytics
  • Strong verbal and written communication skills
  • Ability to work independently and as a part of a team
  • Creative problem-solving and organizational skills

Responsibilities

  • Develop and implement marketing strategies for service lines and programs
  • Manage projects to ensure they are completed on time and within budget
  • Facilitate marketing meetings and document action items
  • Act as marketing liaison to partnership director
  • Create and coordinate digital content for social media channels
  • Update and manage website content
  • Plan and maintain social media outreach calendar and collaborate on boosted posts

Benefits

  • Comprehensive professional development opportunities
  • Access to a collaborative team environment
  • Flexible work arrangements
  • Health and wellness programs
  • Opportunities to work on varied marketing projects
Full Job Description
General Summary of Position
The Marketing Specialist provides marketing support to plan and implement effective marketing and communication tactics from inception to completion that strengthen designated service lines and programs. This role provides comprehensive marketing and project support and assistance with day-to-day service line/business unit activities.

Primary Duties and Responsibilities

  • Actively participate in the development and implementation of strategic service line/business unit marketing tactics to consumers and referring physician audiences.
  • Employ project management techniques to achieve project completion on schedule and on budget.
  • Actively participates in service line/business unit marketing meetings with stakeholders, digital marketing, and analytics teams, acting as project coordinator capturing meeting decisions next steps and outstanding items to be resolved.
  • Serves as marketing liaison to partnership director.
  • Write prepare and coordinate digital content for social media platforms - including but not limited to Facebook, Twitter, Youtube, Instagram, and LinkedIn.
  • Update and manage website content.
  • Actively participate in the planning and maintain content for monthly social media calendar and outreach. Strategize with team on all boosted posts reporting success to marketing director (senior marketing director). Liaises with service line/business unit stakeholders to identify engaging content.
  • Oversee photography and videography needs including scheduling coordinating photo and video shoots with external agencies, physicians, and patients to produce service line content.
  • Assist with the monitoring and tracking of digital marketing initiatives.
  • Write edit and/or proofread copy for a variety of marketing purposes (and/or collaborates with their production), including collateral material while maintaining consistency with brand guidelines and liaises with the system brand team to ensure compliance when appropriate. Assess the need for new or improved materials and make recommendations to leader.

Minimal Qualifications
Education
  • Bachelor's degree preferably with an emphasis in marketing, communications, journalism, or public relations required

Experience
  • 1-2 years of marketing experience required

Licenses and Certifications
  • No special license/certification required

Knowledge Skills and Abilities
  • Excellent interpersonal verbal and written communication skills.
  • Ability to work independently and collaboratively.
  • Requires proficiency in the use of Microsoft Office programs and a working knowledge of Google Docs and Google Analytics.
  • Ability to organize complex diverse materials and translate them into key messaging for external audiences for multiple formats including collateral, websites, landing pages, and physician profiles.
  • Ability to work in a fast-paced environment think creatively and problem solve.
  • Strong organizational planning and prioritization skills.

This position has a hiring range of

USD $59,820.00 - USD $101,836.00 /Yr.

About MedStar Southern Maryland Hospital Center

MedStar Southern Maryland Hospital Center is a medical facility located in Clinton, Maryland. It is a 192-bed acute care hospital that provides a range of services including emergency care, cardiology, cancer care, orthopedics, and women's health. The hospital is part of the MedStar Health system, which is the largest healthcare provider in Maryland and the Washington, D.C. region. MedStar Southern Maryland Hospital Center is committed to providing high-quality, compassionate care to its patients and improving the health of the communities it serves.
Learn more about MedStar Southern Maryland Hospital Center
Size
1,200 employees
Industry
Healthcare
* Ladders Estimates

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