HB Fuller Co

Marketing Specialist

HB Fuller Co • $80K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 3+ years in marketing/communications or associate degree with 5+ years of experience.
  • Professional fluency in written and spoken English.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Experience in managing cross-functional projects and prioritizing tasks.
  • Willingness to travel up to 10% and work in manufacturing or lab settings.

Responsibilities

  • Execute marketing strategies to drive growth priorities in North America Distribution.
  • Manage digital content across platforms for distributors, customers, and products.
  • Analyze customer insights, market trends, and campaign performance metrics.
  • Execute digital marketing campaigns including SEO/SEM, social media, and lead generation.
  • Develop diverse marketing materials like presentations and newsletters.
  • Support launches and transitions of products while managing value propositions.
  • Coordinate marketing projects and manage customer meetings and events.

Benefits

  • Comprehensive health & wellness benefits.
  • 401K contributions.
  • Paid time off and paid holidays.
  • Incentive and recognition programs.
Full Job Description
Primary Responsibilities

  • Execute marketing strategies supporting North America Distribution growth priorities.
  • Manage digital content across distributor, customer, and product platforms.
  • Analyze customer insights, market trends, competitive intelligence, and campaign performance.
  • Execute digital campaigns across SEO/SEM, social media, webinars, advertising, and lead generation.
  • Develop presentations, videos, newsletters, social content, and sales enablement materials.
  • Support product launches, portfolio transitions, commercialization, and value propositions.
  • Coordinate cross-functional marketing projects, customer meetings, and industry events.
  • Maintain product, market, and segmentation information within business systems.

Minimum Requirements

  • Bachelor's degree with 3+ years of related marketing, communications, or commercial experience, or associate degree with 5+ years of related experience.
  • Professional fluency in written and spoken English.
  • Proficiency with Microsoft Excel, PowerPoint, and Word.
  • Experience managing cross-functional projects and competing priorities.
  • Ability to travel up to 10% and work in manufacturing plant or laboratory environments as needed.

Preferred Requirements

  • Experience with market research, customer insights, or competitive analysis.
  • Experience executing digital marketing and lead-generation campaigns.
  • Experience creating marketing content using tools such as Canva.
  • Proficiency with business platforms such as BI and SAP.

#LI-MA1

Pay is based on several factors including but not limited to education, work experience, certifications, and geographic location.

The salary for this role is 80,000-110,000.

In addition to your salary, H.B. Fuller offers employees a competitive total rewards package including comprehensive benefits, incentive and recognitions programs, health & wellness benefits, 401K contributions, paid time off and paid holidays. Eligibility may vary.

About HB Fuller Co

H.B. Fuller Company is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. Our commitment to innovation brings together people, products and processes that answer and solve some of the world's biggest challenges. And, our promise to our people connects them with opportunities to innovate and thrive.
Learn more about HB Fuller Co
Size
6,500 employees
Market Cap
$3.8 billion
Industry
Net Income
$123.7 million
Founded
1887
5 Year Trend
+9.4%
Revenue
$2.7 billion
NASDAQ

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