BECU

Marketing Specialist

BECU$62K — $115K *
US-Anywhere
+ 7 other locationsRemote
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent experience.
  • 1+ years of professional marketing experience.
  • Strong relationship-building skills for cross-functional partnership.
  • Demonstrated project management ability in handling multiple priorities.
  • Experience in B2B marketing or financial services is preferred.
  • Proficiency in Microsoft Office and marketing tools.

Responsibilities

  • Serve as the primary marketing contact for assigned business units.
  • Collaborate with stakeholders to align marketing initiatives with business goals.
  • Develop marketing plans and briefs for campaign execution.
  • Coordinate multi-channel marketing campaigns across various platforms.
  • Manage timelines, logistics, and communications for marketing projects.
  • Support performance tracking and reporting to enhance future campaigns.
  • Conduct market research to identify trends and opportunities.

Benefits

  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU
  • Medical, Dental and Vision coverage for employees and family members
  • PTO Program plus Exchange Program
  • Tuition Reimbursement Program
  • BECU Cares volunteer time off and donation match
Full Job Description

PAY RANGE

The Target Pay Range for this position is $80,200.00-$97,800.00 annually. The full Pay Range is $62,400.00 - $115,700.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because people helping people starts with supporting you

  • 401(k) Company Match (up to 3%)

  • 4% annual contribution to your 401(k) by BECU

  • Medical, Dental and Vision (family contributions as well)

  • PTO Program + Exchange Program

  • Tuition Reimbursement Program

  • BECU Cares volunteer time off + donation match

Impact You'll Make

The Marketing Specialist is responsible for efforts in support of marketing team initiatives, campaigns, and programs. This role will serve as a key relationship lead and marketing point of contact for assigned lines of business, with a primary focus on supporting advisor-based business units such as mortgage, business banking, and wealth management. This role coordinates project elements including marketing plan development, project brief drafting, project team coordination, logistics and scheduling, key stakeholder communication, budget management, market trend analysis, final reporting, and external partner coordination.

What You'll Do

  • Serve as the primary marketing contact for assigned business units, building strong partnerships and providing strategic marketing support.
  • Collaborate with internal stakeholders to understand business goals, sales priorities, and member needs, translating them into effective marketing initiatives.
  • Develop marketing plans and project briefs that support campaign execution and business objectives.
  • Coordinate and execute multi-channel marketing campaigns across digital, social, print, email, and other marketing platforms.
  • Manage project timelines, deliverables, logistics, and stakeholder communications to ensure successful campaign execution.
  • Support campaign performance tracking, reporting, and analysis, providing insights and recommendations for future improvements.
  • Conduct market, industry, and competitor research to identify trends, opportunities, and best practices.
  • Coordinate with internal teams and external vendors to ensure projects are delivered on time, within scope, and aligned with brand standards.
  • Assist with budget tracking and expense management for assigned marketing initiatives.
  • Maintain consistency in brand messaging and visual identity across all marketing materials.

Minimum Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field, or equivalent combination of education and experience.
  • 1+ years of professional marketing experience.

Preferred Qualifications

  • Experience supporting B2B marketing, sales enablement, business development, financial services, or advisor-focused business lines.
  • Strong relationship-building skills with the ability to effectively partner with cross-functional stakeholders.
  • Demonstrated project management experience, including managing multiple priorities and deadlines simultaneously.
  • Experience supporting integrated marketing campaigns across multiple channels.
  • Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
  • Proficiency in Microsoft Office and other business productivity tools.
  • Understanding of marketing strategy, brand management, positioning, and campaign execution.
  • Experience with budget tracking, expense management, and vendor coordination.
  • Excellent written and verbal communication skills with strong attention to detail.

JOIN THE JOURNEY

Ready to be the voice that makes a difference? At BECU, you’ll be part of a collaborative contact center team where your work directly supports members while fueling your own professional growth.

This isn’t just a job—it’s an opportunity to excel, expand your skills, and make a lasting impact.

Apply today and begin your journey with BECU.
#BECU #BECUJourney #YourGrowth


About BECU

BECU is a credit union originally established to serve employees of The Boeing Company. Today, it is the largest credit union in Washington State and the fourth largest in the United States. BECU offers a range of financial services including checking and savings accounts, loans, mortgages, and investment services. The credit union is committed to giving back to the community and has donated millions of dollars to local organizations and causes.
Learn more about BECU
Size
2,400 employees
Industry
Founded
1935

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