Job Description Summary:
The role is responsible for managing the development and execution of marketing assets and programs to support Blue Cross and Blue Shield Plans (BCBS) in positioning and selling various national programs and initiatives. The role leads or supports planning, developing and implementing marketing and communications that differentiate BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.
Responsibilities include but are not limited to:
- Support copywriting and creative direction for various marketing deliverables (e.g., presentations, collateral, digital content)
- Key contributor to the development of marketing strategies; implements marketing strategies, plans and tactics for a variety of BCBSA national programs
- Support the facilitation of the B2B Marketing Collaborative
- Respond to a variety of ad hoc internal and Plan requests in a timely and professional manner, including taking a leadership role in tracking work and results for reporting
- Ensure content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/ or developing it, posting content and tracking quantifiable results
- Participate in brainstorming for larger scale, team-based projects
The posting range for this position is:
92,787.88 - 122,529.02
Required Education, Certifications and Experience:
Education
- Required Bachelor's Degree in marketing, communications, new media or related field; or equivalent work experience
Experience
- Required 5+ Years marketing/communications planning and implementation, preferably in Healthcare
Knowledge Skills and Abilities
- Proficiency with Microsoft Office
- Project management skills
- Oral and written communication skills
- Demonstrated analytical and problem solving skills
- Demonstrated ability to develop and execute results-driven communications that promote business strategies
- Knowledge of grammar and composition principles to create effective writing for diverse audiences
Extra Posting Information:
- A minimum of five years marketing/communications planning and implementation preferably in Healthcare
- Experience writing for a variety of communication vehicles including websites, multimedia, and print and online collateral; and market-facing communications
- Experience collaborating with internal business partners to ensure alignment and integration of key messages
- Promotional writing skills
- Previous experience in content marketing
- Relevant industry experience, including experience in marketing/sales support at health care/insurance company, consultancy/brokerage, or similar experience in a related industry (e.g., financial services)Experience identifying and integrating secondary research to drive marketing communications strategy development
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