AI is a Meta priority. Sales and Product teams are working on integrating automation through AI to provide guidance to our advertisers. This is a very complex and new area that requires close collaboration with the product developers to integrate our existing guidance systems to our new tools that are in alignment with our overall guidance unification strategy by bringing the unique perspective and needs of our advertisers. This individual is expected to understand our ad guidance and advertiser needs and help build the integration strategy for AI across our channels. This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of professionals with quantitative measurement expertise with a broad set of backgrounds. This position is analytical, requiring a background in digital advertising effectiveness and research methods. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.

Responsibilities

Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow
• Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
• Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
• Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy
• Communicate results and illustrate suggestions in creative ways to stakeholders and partners
• Build processes that scale ad-effectiveness research initiatives
• Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Minimum Qualifications
• Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta
• Bachelor's degree in a directly related field, or equivalent practical experience
• 5+ years experience in a quantitative field, such as consulting, market research, media research
• Experience working with large datasets and using SQL or similar tools for data extraction and manipulation
• Experience communicating complex concepts to non-technical audiences
• Direct experience scoping and executing research projects with clients and/or cross-functional stakeholders
• Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
• Experience with digital advertising measurement methods and technologies

Preferred Qualifications
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Understanding of current media landscape and challenges small business advertisers face
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
• Knowledge of dynamics and structure for sales teams