Marketing Project Manager

Insomnia Cookies

$100K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 5 years in marketing project management or similar role
  • Proficient in Asana for project setup and workflow management
  • Experience managing complex marketing calendars across multiple teams
  • Strong budget management and vendor relationship skills
  • Exceptional organizational abilities with proactive problem-solving instincts
  • Comfortable engaging with diverse stakeholders from creative to CMO
  • Preferred experience in restaurant, retail, or consumer brands

Responsibilities

  • Own complete project management for all marketing initiatives from start to finish
  • Build detailed project plans in Asana, tracking progress and setting milestones
  • Run weekly syncs to assess project status and address potential risks
  • Maintain an integrated marketing calendar for multiple campaign types
  • Resolve scheduling conflicts with team directors before they disrupt timelines
  • Identify resource gaps and escalate to management proactively
  • Track and reconcile marketing budgets, alerting variances early

Benefits

  • High-visibility role within a beloved brand
  • Direct support and influence from CMO and Directors
  • Competitive salary and bonus structure
  • Fun and engaging workplace culture
  • Free cookies and branded merchandise
Full Job Description
POSITION OVERVIEW

As our Marketing Project Manager, you are the operational backbone of the Insomnia Cookies marketing organization. You keep campaigns moving, calendars honest, and teams aligned across every initiative, from LTO launches and Cookievation drops to seasonal brand moments and new market openings. This role sits at the center of a fast-moving marketing org, supporting the CMO and both the Brand and Integrated Marketing and Digital Marketing teams. You9re not just tracking tasks, you9re anticipating bottlenecks, flagging risks before they become problems, and making sure nothing slips through the cracks between strategy and execution. You9ll own Asana as the single source of truth for the marketing org, build and maintain the integrated campaign calendar, and serve as the primary point of coordination between internal teams, external agencies, and cross-functional partners. If you love systems, thrive in creative environments, and get satisfaction from watching a complex campaign ship on time and on budget, this role was built for you.

Key Responsibilities:

Campaign & Project Management
 Own end-to-end project management for all marketing initiatives, from creative brief through launch and post-mortem, across Brand, Digital, and CMO-led programs
 Build and maintain detailed project plans in Asana, setting milestones, assigning tasks, and tracking progress across all active workstreams
 Run weekly marketing team syncs, maintaining a clear view of what9s on track, what9s at risk, and what needs a decision Integrated Marketing Calendar
 Own and maintain the integrated marketing calendar across LTO launches, Cookievation drops, seasonal moments, partnerships, CRM sends, and paid media flights
 Ensure all teams, Brand, Digital, Creative, PR, Social, and Influencer, are operating against a single synchronized calendar with no conflicting timelines or missed dependencies
 Flag sequencing conflicts and work with the Directors to resolve them before they impact delivery Timeline and Resource Management
 Build comprehensive project timelines and ensure all stakeholders have clarity on their deliverables, deadlines, and dependencies
 Proactively identify resourcing gaps or capacity issues across internal teams and external agencies, and escalate to the CMO or relevant Director when timelines are at risk
 Manage the intake process for new marketing requests, scoping work and prioritizing against the existing calendar

Budget Oversight
 Track and reconcile marketing budgets across campaigns and vendors, maintaining an up-to-date view of spend versus plan
 Manage vendor contracts, SOWs, and purchase orders, and flag budget variances before they become overruns
 Partner with Finance on budget forecasting and monthly reconciliation Agency and Vendor Coordination
 Serve as the day-to-day operational point of contact for creative, PR, media, and other marketing agencies, ensuring deliverables are briefed, tracked, and delivered on time
 Manage asset trafficking between internal teams and external partners, keeping creative reviews, approval cycles, and revision rounds on schedule
 Maintain a master vendor contact list and ensure all contracts and NDAs are current

Cross-Functional Collaboration
 Serve as the central coordination point between Brand, Digital, Creative, Operations, Culinary, and Finance teams for all marketing-adjacent workstreams
 Ensure all marketing deliverables are reviewed, approved, and routed correctly before going live
 Surface the right decisions to the right people at the right time, keeping senior leaders focused on strategy rather than status updates
 Coordinate international marketing initiatives and communication with Canadian and UK business teams Performance Tracking and Reporting
 Build and maintain campaign status dashboards in Asana, giving the CMO and Directors a real-time view of all active and upcoming initiatives
 Run post-mortems on major campaigns, capturing learnings on timeline, budget, and process to sharpen future execution
 Track recurring reporting deliverables across the marketing org and ensure they9re completed and distributed on schedule

Qualifications & Experience
 3 to 5 years of experience in marketing project management, agency operations, or a similar coordination-heavy role
 Asana expertise is required. You know how to build projects, set up workflows, manage dependencies, and use reporting views to give leadership a real-time picture of the org9s work
 Experience managing complex, multi-workstream marketing calendars across brand, digital, and creative teams simultaneously
 Strong budget management skills, including tracking spend, managing vendor invoices, and flagging variances
 Proven ability to manage agency and vendor relationships at the day-to-day operational level
 Exceptional organizational skills and an instinct for anticipating problems before they escalate
 Comfortable working across a range of stakeholders, from creative teams to the CMO, and translating between strategic direction and tactical execution
 Restaurant, retail, or consumer brand experience strongly preferred. You understand the pace and the stakes when an LTO launch has a hard date
 PMP certification is a plus but not required. What matters is your track record of shipping complex projects on time
 Bachelor9s degree in Marketing, Business, Communications, or a related field preferred

SWEET POSITION PERKS
 A central, high-visibility role supporting one of the most culturally beloved brands in the food and beverage space
 Direct access to and support from the CMO and both Directors, with real influence over how the marketing org operates
 Competitive salary, bonus, and benefits
 A fun, entrepreneurial, and cookie-filled culture
 Free cookies, branded swag, and so much more

$100,000 - $120,000 a year

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