ServiceNow

Marketing Program Manager

ServiceNow • $137K — $241K *
Santa Clara, CA 95051In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 7+ years of program and project management experience in enterprise environments.
  • Proven track record managing large, concurrent programs across business applications and marketing technology platforms.
  • Experience leading cross-functional programs with Product, Engineering, Analytics, and Marketing stakeholders.
  • Demonstrated success in leading executive-level meetings and Steering Committee sessions.
  • Proven ability to navigate complex organizational challenges and program crises.
  • Experience integrating AI into work processes and leveraging AI-powered tools.

Responsibilities

  • Lead portfolio-level orchestration for complex digital programs across multiple teams and platforms.
  • Manage all phases of programs from initiation to closing, ensuring effective execution.
  • Translate enterprise strategies into practical execution plans with defined milestones and budgets.
  • Establish and maintain delivery governance for project readiness before launch.
  • Create and present status reports at the executive level, leading meetings with clarity.
  • Identify and manage cross-team dependencies and surface risks proactively.
  • Apply best practices consistently across all phases to track project outcomes and benefits.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations program.
  • Flexible time away plan and family leave programs.
Full Job Description
Job Description

We are seeking a Marketing Program Manager (IC4) to join our Digital Experience Platform (DXP) team within Marketing. In this highly visible role, you will help lead complex, cross-functional digital programs that span platforms, marketing technology, data, and enterprise operating models - driving strategic initiatives from original concept through final implementation.

This role sits at the intersection of strategy and execution. You will translate approved digital strategies into execution-ready programs with clear sequencing, governance, dependency management, and measurable outcomes. Success requires strong systems thinking, executive communication skills, and the ability to orchestrate work across Product, Engineering, Marketing, Analytics, and Operations.

Key Responsibilities

Enterprise Program Orchestration
  • Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies
  • Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing
  • Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria
  • Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined

Governance
  • Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment
  • Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch (platform, data, content, localization, enablement)
  • Create and present status reporting at Steering Committee and Sponsor level, leading executive-level meetings with confidence and clarity
  • Standardize delivery models, playbooks, and operating practices to improve predictability and quality at scale

Dependency, Risk & Readiness Management
  • Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology
  • Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution
  • Guide teams through project challenges, removing obstacles and providing technical solutions to keep programs on track
  • Ensure initiatives launch with clear ownership, readiness validation, and post-launch accountability


Delivery Excellence
  • Apply consistency and best practices across all project phases, tracking outcomes and benefit realization


Qualifications

Our Ideal Candidate

Experience & Qualifications
  • 7+ years of hands-on program and project management experience in enterprise environments
  • Proven track record managing multiple large, concurrent programs spanning business applications and marketing technology platforms
  • Experience leading cross-functional programs involving Product, Engineering, Analytics, and Marketing stakeholders
  • Demonstrated success leading Steering Committee and executive-level meetings
  • Experience overcoming program crises and navigating complex organizational challenges

AI & Innovation Mindset
  • Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
  • Comfortable using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on marketing technology and operations

Leadership & Communication
  • Exceptional executive communication and stakeholder management skills
  • Strong systems thinking with the ability to identify patterns, interdependencies, and second-order effects across complex program landscapes
  • Proven ability to drive alignment across competing priorities and diverse cross-functional teams

For positions in this location, we offer a base pay of $137,700 - $241,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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