We are looking for a senior Marketing Program Manager to drive strategic growth and enterprise adoption of Illumio Segmentation. In this role, you will lead high-impact Account Based Marketing (ABM) programs and orchestrate sophisticated, cross-functional demand generation motions that span enterprise accounts, product-led growth, and field sales alignment. You will operate as a senior individual contributor - setting strategic direction, mentoring peers, and owning outcomes end-to-end. Your Impact: Account Based Marketing • Own the end-to-end strategy and execution of ABM programs targeting high-value enterprise accounts for Illumio Segmentation, driving pipeline from first touch through close. • Build and manage tiered ABM programs (1:1, 1:few, 1:many) across named accounts in financial services, healthcare, and critical infrastructure verticals. • Partner with Sales, SDRs, and Revenue Operations to align on target account lists, account scoring, and coordinated outreach cadences. • Develop personalized, account-specific content and campaign plays in collaboration with Product Marketing, including executive briefs, segmentation value assessments, and ROI models. • Orchestrate multi-channel ABM activation across digital advertising, events, direct mail, and executive engagement programs. Demand Generation & Program Leadership • Lead planning, execution, and optimization of integrated demand generation campaigns that drive prospect acquisition, pipeline acceleration, and expansion within the Illumio Segmentation customer base. • Operate as a senior strategic voice in cross-functional planning, setting program priorities and influencing GTM direction in collaboration with Product, PMM, and Sales leadership. • Design and operationalize blended GTM motions that integrate ABM, product-led signals, and field sales efforts into cohesive campaign plays. • Manage full-funnel performance measurement, adjusting investment and execution to hit pipeline and revenue targets. • Oversee budgets, vendor relationships, and agency partnerships with a focus on program efficiency and demonstrable ROI. • Analyze omni-channel performance across digital, ABM platforms, events, and sales-assisted channels to surface optimization opportunities. • Champion a rigorous test-and-learn culture - running structured experiments on messaging, audience segmentation, and channel mix for Illumio Segmentation campaigns. • Provide executive-level reporting on program performance, insights, and strategic recommendations, including quarterly business reviews. • Mentor junior team members and contribute to team playbooks, process improvements, and capability building. Who You Are • Strategic operator who thinks in systems - you understand how ABM, product signals, sales coverage, and brand intersect to drive enterprise pipeline. • Highly collaborative with the credibility to influence cross-functional leaders in Product, Sales, and Marketing without formal authority. • Data-driven with the business acumen to translate full-funnel metrics into executive narratives and program pivots. • Comfortable owning ambiguous, high-stakes programs in a fast-paced, high-growth environment. • Disciplined project manager who holds cross-functional teams accountable while keeping programs on track and on budget. Your Toolkit: • 10+ years of experience in ABM, demand generation, growth marketing, or GTM program management in B2B SaaS or cybersecurity. • Deep expertise in Account Based Marketing strategy and execution - including ABM platform management (e.g., Demandbase, 6sense, Terminus) and sales-marketing alignment frameworks. • Proven track record managing complex, multi-quarter programs that span technical, product, and go-to-market workstreams at an enterprise scale. • Strong understanding of the cybersecurity buyer journey, particularly in network security, Zero Trust, or segmentation solution categories. • Demonstrated ability to partner effectively with senior stakeholders across Product, PMM, Sales, and Revenue Operations. • Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tooling (Tableau, Looker, or equivalent). • Exceptional written and verbal communication skills - able to tailor messaging for technical buyers, economic buyers, and internal executive audiences. Bonus Points: • Direct experience marketing cybersecurity, microsegmentation, or Zero Trust security solutions. • Familiarity with Illumio's platform and the enterprise firewall/segmentation competitive landscape. • Experience running executive engagement programs (EBCs, roundtables, C-suite dinners) as part of ABM plays. • Background building or scaling an ABM function from the ground up in a growth-stage or enterprise SaaS company.