Portfolio Strategy & Execution

• Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives.

• Embed customer, market, and competitive insights into strategy development and campaign planning.

• Design programs that support parts adoption, service upsell, customer retention, and lifecycle value.

Cross‑Functional Collaboration

• Partner closely with Sales, Service Operations, Partsand Digital.

• Build strong relationships and influence stakeholders to ensure alignment and adoption of marketing priorities.

• Translate business needs into clear marketing requirements, messages, and value propositions.

Campaign Management & Performance

• Lead multi‑channel campaign execution: digital, events, content, email, CRM, and sales enablement.

• Create briefs, guide creative development, ensure brand alignment, and oversee project delivery.

• Monitor performance metrics, report on results, and optimize tactics based on insights and feedback.

• A commercial mindset with demonstrated experience in revenue‑driven environments.

• Experience in sales, service, and/or parts operations or supporting teams in these areas.

• Strong stakeholder management and the ability to influence without authority.

• Proven ability to build and execute integrated marketing strategies.

• Customer‑centric approach with strong communication and collaboration skills.