What you'll be doing:In this role, you'll build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline. You'll define and score our ideal customer, structure ICP and segmentation logic, build and maintain lead scoring models, and design nurture, routing, recycling, and disqualification workflows so the right leads reach reps at the right time and every other lead has a clear next step.
You'll own end-to-end attribution tracking so we can tie spend to pipeline to revenue, and you'll run the operational backbone of our events motion-capturing, scoring, and routing event leads so nothing falls through the cracks. Working across marketing, sales, and RevOps, you'll keep our CRM and marketing automation stack clean, connected, and trustworthy.
As we scale, you'll shape our marketing operations function by codifying playbooks, instrumenting our funnel, and building the reporting that leadership uses to make decisions-then help grow the team as the GTM org expands.
Location: NYC, Flatiron office. In-person team.
What you'll bring:- 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them
- Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
- Strong command of multi-touch attribution and funnel reporting-able to connect marketing activity to pipeline and revenue
- Bachelor's degree or equivalent practical experience
- Ability to work in office in Manhattan 5 days per week
What we'd love to see:- Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
- Experience operationalizing field marketing and events as a pipeline source
- Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
- SQL or analytics tooling experience for self-serve reporting
What Success looks like in this role:- Startup mindset: Excited about ambiguity and rapid growth
- All-in: This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity. We are optimizing for the best folks and happy to compensate generously.
Benefits at BasisWe offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:
- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave
