Associated Bank

Marketing Operations Manager

Associated Bank$72K — $124K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field or equivalent experience.
  • 7+ years of marketing and project management experience preferably in financial services.
  • Experience managing integrated marketing initiatives across B2B and B2C audiences.
  • Familiarity with working alongside legal, compliance, and procurement teams.
  • Ability to navigate complex organizations with multiple lines of business.

Responsibilities

  • Lead marketing projects from conception to execution, ensuring adherence to scope, budget, and quality.
  • Create comprehensive project plans including resources, timelines, and communication strategies.
  • Collaborate with internal teams such as writers, designers, and compliance to facilitate project progress.
  • Oversee project approvals, documentation, and keep stakeholders updated on project status.
  • Simultaneously manage various B2B and B2C initiatives while prioritizing workload according to business demands.
  • Monitor project outcomes and proactively develop contingency plans for identified risks.
  • Evaluate project funding and ROI to support management decision-making.

Benefits

  • Retirement savings options including 401(k) and Pension plans.
  • Paid time off for community volunteering.
  • Diversity-focused Colleague Resource Groups for networking and connection.
  • Professional development and advancement opportunities.
  • Comprehensive well-being programs and incentives, including parental leave and employee stock purchase options.
  • Personal banking, loan, investment, and insurance benefits.
Full Job Description
Role Summary Lead the planning and delivery of marketing and communications projects that support Associated Bank's business goals across B2B and B2C channels. You'll bring teams together, keep projects on track and within budget, and ensure high-quality work reaches customers and internal audiences. This role offers the opportunity to influence major marketing initiatives while building strong partnerships across the organization. Key Accountabilities • Lead marketing projects from initial scope through completion, ensuring goals, timelines, budgets and quality standards are met. • Develop detailed project plans covering scope, resources, schedules, risks, dependencies and communication needs. • Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward efficiently. • Manage project reviews, approvals, changes and documentation while keeping stakeholders informed of progress. • Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work based on business needs and deadlines. • Monitor project performance, identify risks and develop contingency plans to address challenges before they affect delivery. • Evaluate project goals, funding and ROI considerations with management to support effective decision-making. • Support marketing program development and proof materials across channels to ensure accuracy and consistency. Education & Experience Required • Bachelor's degree in Marketing, Communications or a related field, or an equivalent combination of education and experience. • 7+ years of marketing and project management experience, preferably within financial services or a complex organization with multiple lines of business. Preferred • Experience managing integrated marketing and communications programs across B2B and B2C audiences. • Experience working with legal, compliance, procurement and other cross-functional teams. Why You'll Love Working Here At Associated Bank, you'll collaborate with talented teams and help bring meaningful marketing initiatives to life across a growing organization. You'll have opportunities to expand your project leadership skills, build relationships across the business and make a visible impact on marketing programs. Apply today to make an impac In addition to core traditional benefits, we take pride in offering benefits for every stage of life. • Retirement savings including both 401(k) and Pension plans. • Paid time off to volunteer in your community. • Opportunities to connect with others through our diversity-focused Colleague Resource Groups. • Competitive salaries with professional development and advancement opportunities. • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. • Personal banking, loan, investment and insurance benefits. The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role. For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range. $72,800.00 - $124,800.00 per year

About Associated Bank

Associated Bank is a regional bank that provides a wide range of financial products and services to individuals, businesses, and organizations. The bank offers personal and business banking, wealth management, and insurance services, and operates more than 200 locations throughout Wisconsin, Illinois, and Minnesota. Associated Bank was founded in 1861 and has a long history of serving its communities and customers. The bank is committed to providing exceptional customer service and building strong relationships with its customers.
Learn more about Associated Bank
Size
4,900 employees
Industry
Founded
1874

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