We are seeking a Marketing Operations Manager to own the marketing automation and lead management infrastructure that powers Amazon Leo's B2B and B2G marketing engine. This role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self-service tools, templates, and documentation.
This is a high-impact role requiring both strategic thinking and hands-on execution. You will own and evolve marketing automation workflows in Marketo, manage the Marketo-to-Salesforce integration, and build the lead management infrastructure that ensures every lead is captured, enriched, scored, routed, and measured accurately. You will partner with Marketing, Sales Operations, Business Intelligence, and cross-functional teams to ensure seamless data flow and campaign execution across the full customer journey. As Amazon Leo's marketing scales globally, you will evolve capabilities to support new markets, channels, and business lines while maintaining operational excellence and governance standards.
Key job responsibilities
• Own Marketo administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance
• Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments
• Own the lead management lifecycle end-to-end: lead flow configuration, lead routing rules, lead scoring and qualification frameworks, and Marketo-to-Salesforce sync management
• Manage lead data quality operations including data enrichment, normalization, field audits, SFDC sync error resolution, and privacy/opt-in compliance
• Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates
• Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the team for routine campaign execution
• Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce
• Manage integrations with adjacent tools in the marketing tech stack (iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination
• Monitor health, campaign performance metrics, and deliverability, providing recommendations for optimization
• Own the operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
You might start your day reviewing a campaign request from a B2B marketer, helping them select the right Marketo program template and walking them through the setup process so they can execute independently next time. Later, you'll partner with Sales Ops to refine lead routing rules or troubleshoot a sync issue, then update your CoE documentation to reflect the change. You could spend part of your afternoon evaluating how your lead scoring model is performing against actual conversion data and proposing adjustments, building a new program template for an upcoming launch, or running a training session on nurture best practices. Between the hands-on work, you'll be thinking about what's next on your roadmap, whether that's scoping an ABM tooling integration, designing an attribution framework, or identifying where manual processes can be automated to free up capacity as Leo scales into new markets.
About the team
The Amazon Leo Marketing team is responsible for building a world-class brand and driving global demand for a transformational connectivity service. The Marketing Ops & Analytics team builds the systems, data flows, measurements, and insights that support a multi-LOB global business. We operate with the agility of a startup inside Amazon, partnering closely with Engineering, Product, Science, and global marketing teams to ensure our decisions are grounded in high-quality data.
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 109,100.00 - 160,000.00 USD annually
