Marketing Operations Lead

Vancity

$86K — $111K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Degree or diploma in Marketing, Business Administration, Communications, or similar field
  • 5-8 years of experience in marketing operations or campaign management
  • Experience managing complex marketing calendars and cross-channel coordination
  • Strong knowledge of marketing technologies and their applications
  • Proven ability to establish processes and operational standards
  • Experience working with analytics and creative teams
  • Leadership experience with a focus on team development

Responsibilities

  • Lead the enterprise marketing calendar for alignment across initiatives and timelines
  • Establish marketing policies and workflows for consistent delivery
  • Coordinate integrated campaign execution across multiple channels
  • Oversee operational performance of marketing channels and identify optimization opportunities
  • Support effective use of marketing technology for campaign execution
  • Partner with analytics and technical teams to ensure data quality and measurement standards
  • Provide guidance on campaign delivery approaches to align with marketing strategies
  • Coach and mentor marketing specialists to enhance operational capabilities

Benefits

  • Living Wage Employer status, recognized for commitment to fair pay
  • Customizable benefit packages to meet evolving employee needs
  • Generous vacation starting at 3-4 weeks annually with additional earned days
  • Extra statutory holidays and care days for personal or family illness
  • Immediate health and dental coverage upon hire with multiple levels available
  • Defined benefit pension plan offering guaranteed income for retirement
Full Job Description
Your Role in Supporting Our Members:

As the Marketing Operations Lead, you will lead enterprise marketing operations by driving planning, governance, and coordination across all marketing channels, tools, and processes. You will play a key role in ensuring campaigns are delivered seamlessly, efficiently, and with measurable impact. This role is ideal for a strategic, systems-thinking marketing professional who excels in operational excellence, cross-functional collaboration, and continuous improvement.

This is a full-time, permanent role based at Vancity head office and will report directly to the Manager, Marketing. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands.

How You'll Make an Impact:

  • Leading the enterprise marketing calendar, ensuring alignment of initiatives, timelines, and dependencies across teams

  • Establishing and evolving marketing policies, workflows, and approval processes to drive consistent, scalable delivery

  • Coordinating integrated campaign execution across channels to ensure seamless member experiences

  • Overseeing operational performance of owned marketing channels and identifying opportunities for optimization

  • Supporting the effective use of marketing technology and tools to enable efficient campaign execution

  • Partnering with analytics and technical teams to ensure data quality, governance, and measurement standards

  • Advising on campaign delivery approaches and ensuring alignment to marketing strategy and priorities

  • Coaching and mentoring marketing specialists and coordinators to strengthen operational capability and execution


What You'll Bring to the Team:

  • A degree or diploma in Marketing, Business Administration, Communications, or a related field

  • 5-8 years of progressive experience in marketing operations, campaign management, or a related discipline

  • Demonstrated experience managing complex marketing calendars, workflows, and cross-channel coordination

  • Strong knowledge of marketing technologies (e.g., CRM, automation platforms, analytics tools) and their application in campaign execution

  • Proven ability to establish processes, governance frameworks, and operational standards

  • Experience working cross-functionally with analytics, technology, and creative teams

  • Strong leadership and coaching capabilities with experience supporting team development

  • Excellent organizational, communication, and stakeholder management skills


Extra Skills That Set You Apart: (if required)

  • Experience in financial services or a regulated industry

  • Familiarity with agile marketing or project management methodologies

  • Knowledge of data governance, privacy, and compliance in marketing environments


You'll Thrive Here If You Are:

  • Strategic thinker - Able to connect operational execution to broader marketing and organizational goals

  • Operationally excellent - Driven to create structure, efficiency, and scalable processes

  • Collaborative leader - Skilled at building relationships and aligning diverse stakeholders

  • Analytical - Comfortable using data and insights to guide decisions and improvements

  • Coach and mentor - Passionate about developing others and strengthening team capability


We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

What You'll Earn:

This role offers a salary range of $86,400 to $111,800 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You'll Love Working Here:

A career at Vancity is more than just a job, you're joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

  • Living Wage Employer: We're the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada's Top Employers.

  • Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.

  • Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time.

  • Extra Stat Holidays: In addition to BC's 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness.

  • Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from.

  • Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone.

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