Role OverviewWe have a great opportunity for someone to join us as a Marketing Manager, leading strategic marketing initiatives that strengthen brand awareness, support business growth and enhance Westway Feed Products' position within the marketplace. The role will be responsible for managing internal and external marketing communications, branding, digital marketing, content development, events, analytics and marketing materials. The position will work closely with internal stakeholders, customers, industry associations and external marketing partners to ensure consistent brand messaging, effective market presence and alignment of marketing activities with company objectives.
Position Title: Business area: Liquid Products
Division: Westway Feed Products
Location: Texas - preferably located in commuting distance to The Woodlands.
Position Type: Full-time
Schedule: Hybrid
Key Accountabilities - Develop and execute annual marketing plans aligned with corporate objectives, commercial strategies and business priorities.
- Identify opportunities to improve marketing effectiveness, competitiveness and market position.
- Develop integrated marketing communications across digital, print, email, social media and traditional channels.
- Ensure consistent messaging, branding and visual identity across internal and external communications.
- Create sales support materials, customer communications, presentations, brochures, advertisements and promotional campaigns.
- Manage digital marketing activities including website content, email marketing, social media, digital advertising and SEO.
- Monitor marketing analytics and digital performance, using data to improve engagement, effectiveness and resource allocation.
- Maintain and strengthen the company brand across all communication channels and customer touchpoints.
- Manage trademarks and brand assets, coordinating registrations, renewals, documentation and legal requirements.
- Partner with Sales and business leaders to develop marketing tools, collateral and programs supporting customer acquisition.
- Manage marketing materials, promotional items, trade show assets, branded merchandise and sales collateral.
- Coordinate production, procurement, storage, distribution and updates of marketing materials and branded assets.
- Build and manage relationships with agencies, marketing providers, printers, media representatives and external partners.
- Coordinate industry associations, sponsorships, partnerships and events that enhance company visibility and reputation.
- Develop and manage marketing budgets, monitor spending and evaluate program effectiveness and return on investment.
- Plan and execute trade shows, conferences, customer events, sponsorships and corporate functions.
- Partner with Sales to maximize customer engagement and business development opportunities through events and marketing initiatives.
- Support internal communications that promote employee engagement and awareness of company initiatives and priorities.
- Collaborate with leadership and Human Resources on internal messaging and employer-branding initiatives.
- Proactively solve problems, communicate effectively and use data-driven insights to strengthen marketing strategies and support business objectives.
Skills and Experience - 5+ years of progressive marketing experience, including marketing communications, digital marketing, event management and campaign development.
- Bachelor's degree in Marketing, Communications, Business Administration, Public Relations or a related field.
- Background and experience in animal agriculture, particularly within the beef and/or dairy industries.
- Experience managing trade shows, conferences, customer events, sponsorships and marketing collateral.
- Experience working with advertising agencies, vendors, industry organizations and external marketing partners.
- Experience supporting sales initiatives within a business-to-business environment is preferred.
- Strong understanding of branding, digital marketing, analytics and integrated marketing communications.
- Excellent written, verbal and presentation skills, with the ability to communicate effectively across audiences.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Strong interpersonal and relationship-management skills, with the ability to build effective internal and external partnerships.
- Experience managing budgets, negotiating with vendors and evaluating marketing investments.
- Strong analytical skills, with the ability to use marketing data and reporting to measure effectiveness and guide decisions.
- Proficiency in relevant marketing, digital, analytics and business software systems.
- Willingness and ability to travel approximately 20-40% to support business meetings, trade shows, customer events and industry activities.
We recognise that talent comes in many forms, and we value potential just as much as experience. If this role excites you but you don't meet every requirement, we still encourage you to apply.
Our Offer We provide a fast-paced, stimulating and truly global environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities in one of the global leaders in soft commodity trading.
