Marketing Manager

Vertex Pharmaceuticals Incorporated

• $140K — $210K *
Boston, MA 02115In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, scientific area, or related field
  • 6+ years of experience in pharmaceutical marketing or related field
  • Ability to understand regulatory rules and market insights
  • Strong working knowledge of MS Office applications
  • Ability to analyze complex metrics for performance reporting

Responsibilities

  • Develop and update marketing materials aligned with strategy
  • Enhance customer engagement through CRM and speakers programs
  • Analyze digital and print material usage metrics for performance
  • Manage agency partners to control budget and timelines
  • Collaborate with brand leaders to measure impact of marketing tactics
  • Leverage best practices to develop marketing insights
  • Support and mentor less experienced team members

Benefits

  • Inclusive market-leading medical, dental, and vision benefits
  • Generous paid time off including seasonal company shutdowns
  • Educational assistance programs including student loan repayment
  • Generous commuting subsidy and matching charitable donations
  • 401(k) and other retirement benefits
  • Flexibility to choose hybrid or on-site work arrangement
Full Job Description

Job Description

General Summary:

The Marketing Senior Manager will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness.

Key Duties and Responsibilities:

  • Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
  • Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
  • Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
  • Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
  • Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
  • Leverages knowledge of best practices to develop key marketing insights
  • Acts as a resource for team members with less experience

    • Knowledge and Skills:

  • Ability to understand the target market at a high level
  • Broad understanding of regulatory rules and regulations
  • Ability to understand all elements of brand strategy and role in executing that strategy
  • Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
  • Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
  • Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
  • Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

    • Education and Experience:

  • Bachelor's degree in marketing, business, scientific area, or related field
  • Typically requires 6 years of experience or the equivalent combination of education and experience

    • Pay Range:

    $140,000 - $210,000

    Disclosure Statement:

    The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.

    At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

    Flex Designation:

    Hybrid-Eligible Or On-Site Eligible

    Flex Eligibility Status:

    In this Hybrid-Eligible role, you can choose to be designated as:
    1.Hybrid: work remotely up to two days per week; or select
    2.On-Site: work five days per week on-site with ad hoc flexibility.

    Note: The Flex status for this position is subject to Vertex99s Policy on Flex @ Vertex Program and may be changed at any time.

    #LI-Hybrid

    * Ladders Estimates

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