The Travelers Companies, Inc

AVP, Integrated Marketing, Planning

The Travelers Companies, Inc • $146K — $241K *
Hartford, CT 06106In-Person
Business Services
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years of experience in advertising, marketing, or related field.
  • 7+ years of experience managing others.
  • Strong understanding of changes and trends in media, content, and digital marketplaces.
  • Expert knowledge of advertising and media platforms and trends.
  • Bachelor's degree required.

Responsibilities

  • Manage integrated marketing campaigns across all channels.
  • Build internal consensus for marketing campaigns that drive profits.
  • Lead cross-functional teams to execute campaigns effectively.
  • Develop marketing strategies and creative briefs based on insights.
  • Collaborate with senior leaders on integrated marketing strategies and campaigns.

Benefits

  • Health insurance from day one for employees and eligible family members.
  • 401(k) matching contributions and employer-funded Pension Plan.
  • Minimum of 20 days Paid Time Off plus nine paid holidays annually.
  • Access to a comprehensive wellness program and mental health resources.
  • Encouragement for volunteerism with programs that support charitable giving.
Full Job Description
Job Category

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range
$146,400.00 - $241,600.00

Target Openings

1

What Is the Opportunity?

This role will lead the strategic planning and campaign development for our Enterprise Initiatives (Travelers Institute, Citizen Travelers and Sustainability).

The position is responsible for the creation of marketing strategies and the development of integrated marketing campaigns in support of Travelers Enterprise initiatives across all appropriate channels, including offline, digital, social and experiential. Partners and collaborates with senior leaders on the development of broad-based integrated marketing strategies and campaigns. Develop strategic and executional approaches which have a significant impact on the organization. Leads the execution and oversight of these campaigns with cross functional teams in a collaborative environment. Responsible for developing marketing strategies and creative briefs grounded in insights and provides thought starter approaches to the creative teams. Optimize marketing campaigns, based on performance metrics, to further drive positive business results.

Effectively communicates to all levels within the organization and maintains leadership presence in group presentations. Uses written and verbal communication to effectively inform, brief, persuade, and summarize across internal, external and stakeholder audiences. Manages integrated marketing staff to achieve results through strong talent development, performance management and clear objective and goal setting.

Embraces the adoption of AI and agile marketing techniques with an ability to work within a fast-paced environment. Oversee multiple agency relationships and manages their integration within the organization to maximize their effectiveness. Maintains a focus on being able to keep abreast of marketing changes and trends through professional growth opportunities (training, conferences, webinars, seminars).

This job is a supervisor/manager of others.What Will You Do?
  • Manages and oversees all integrated marketing campaigns in all channels including offline, online and experiential.
  • Builds internal consensus and support for marketing campaigns designed to enhance and grow the business profitably.
  • Leads the oversight of these campaigns with cross functional teams in a collaborative environment.
  • Responsible for developing marketing strategies and creative briefs grounded in insights and to provide thought starters to the creative teams.
  • Partners and collaborates with senior business and marketing leaders on the development of these broad-based integrated marketing strategies and campaigns.
  • Provides clear, thoughtful and strategic marketing recommendations to meet business objectives.
  • Builds and develops high-performing marketing teams that deliver positive outcomes for business partners.
  • Leads integrated marketing staff to achieve results through strong talent development, performance management, and clear objective and goal setting.
  • Understands marketing changes and trends and leads adoption and implementation of those that will help move the department forward.
  • Leads multiple agency partners and manages their integration within the organization to maximize their effectiveness.
  • Manages brand standards and ensures compliance with brand guidelines.
  • Provides project and thought leadership on complex marketing issues and projects.
  • Identifies key issues and offers innovation marketing solutions, provides counsel, and support relative to marketing issues.
  • Sets the media strategy and oversees the execution for all business units in support of integrated marketing campaigns.
  • Works with lead media agency on appropriate mix of channels, platforms, marketing technologies, and programs to meet overall business objectives and drive positive business outcomes.
  • Provides clear and thoughtful feedback on creative work, inspires creative talent, and ensures outcomes are grounded in approved strategies.
  • Provides new ideas based on thorough understanding of business objectives.
  • Provides strategic and thoughtful input to senior managers in developing and establishing integrated marketing/advertising campaigns and policies.
  • Responsible for providing thoughtful and strategic input into the development of content.
  • Evaluates overall budget parameters and works to balance resources against business needs and available budgets.
  • Develops agency partners annual SOWs and manages agency resources and budgets.
  • Provides recommendations to partners on priorities and trade-offs based on budget and logistical limitations and/or makes recommendations on additional/alternative resources.
  • Manages employees giving direction, training and performance feedback.
  • Develops integrated marketing campaigns, driving new processes to optimize quality and efficiency and/or conducting external market research/surveys.
  • Hires vendor partners and on-boards new vendor relationships.
  • Recommends short-term and long-term strategies to maximize media investments.
  • Provides Enterprise approval to business units on all advertising media buys.
  • Works with Data and Analytics team to develop methods and processes to track effectiveness of implemented programs and makes recommendations to optimize campaigns.
  • Manages overall agency relationships and establishes their relationship within the organization.
  • Leads agency performance assessments.
  • Collaborates and influences corporate and business teams to align around shared objectives.
  • Effectively communicates with all constituents (bottom up and top down).
  • Perform other duties as assigned.
What Will Our Ideal Candidate Have?
  • 10+ years of experience in advertising, marketing or related field.
  • 7+ years of experience managing others.
  • Strong understanding of changes and trends in the media, content and digital marketplaces and how those changes impact recommended campaign strategies.
  • Strong computer skills preferred; expert knowledge of PowerPoint.
  • Proven track record working with multiple clients on marketing campaigns and creative development.
  • Expert knowledge of advertising and media platforms and trends.
  • Proven ability to build and lead strong internal team/client relationships and effectively motivate teams.
  • Able to successfully work in a matrix organization.
  • Able to influence at all levels of the organization.
  • Exceptional strategic management skills.
  • Excellent organizational abilities, with strong attention to detail.
  • Able to align Enterprise efforts with business priorities.
  • Strong oral, written, and presentation skills.
  • Able to influence others. influencing skills.
  • Able to exhibit courage and conviction.
  • Models the way by setting a personal example of what is expected of others; follows through on promises and commitments; asks for feedback; builds consensus.
  • Demonstrates initiative and has a "can-do, whatever it takes to get it done" attitude.


What is a Must Have?
  • 8 years of experience in advertising, marketing or related field.
  • 5 years of management experience.
  • Bachelor's degree.


What Is in It for You?
  • Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
  • Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
  • Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
  • Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
  • Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

About The Travelers Companies, Inc

Travelers is an insurance leader, committed to keeping pace with the ever-changing needs of their customers and anticipating their needs for the future. There is no stronger testament to their dedication to protecting customers from loss than their continued innovation and ability to transform their industry. In fact, from the first-ever auto and space travel policies and hybrid car discount, to the 2009 founding of The Travelers Institute for public policy, their history of advancements has propelled their company—and their industry—towards ever higher standards for customers. Travelers is a company that works hard at the science of what they do: they analyze information, process perspectives and measure results to create the best combination of products and services. They work equally hard at customer service and how they interact with the people whom they do business. Over the years, they've strived to earn their customer's loyalty by continually improving their abilities to listen and respond to their needs.

The Travelers Companies, Inc Careers

Join the vibrant team at The Travelers Companies, Inc, a leader in the insurance industry, and propel your career to new heights with a company known for its commitment to innovation, leadership, and professional growth.

Explore Job Opportunities and Growth

At The Travelers Companies, Inc, we offer a plethora of job opportunities that cater to a variety of skills and professional interests. Whether you're seeking a position in management, customer service, underwriting, or IT, we have a place for you. Our commitment to professional growth means we provide unparalleled career advancement tools and leadership training to help you climb the ladder of success.

Internship Programs: A Gateway to Employment

Kickstart your career with our dynamic internship programs. These opportunities are designed not just to teach, but to challenge and expand your understanding of the industry. Internships at Travelers are a perfect way to enhance your resume and gain valuable real-world experience, making you a competitive candidate for future employment.

Culture and Benefits

At The Travelers Companies, Inc, we pride ourselves on a culture that fosters diversity, networking, and innovation. Our team is our family, and we support each other's professional and personal growth. The benefits at Travelers are comprehensive, designed to meet the diverse needs of our employees, including health, wellness, and continuous education.

Hiring Process: What to Expect

Our hiring process is straightforward and transparent, designed to find passionate, curious, and solution-driven team players. From the initial application and resume submission to the interview, we ensure that every candidate is treated with respect and given a fair chance to demonstrate their capabilities.

Career Development and Training

We believe in nurturing talent and providing our team with the tools they need to succeed. Our career development programs include professional training, diversity training, and skills enhancement workshops. These resources are tailored to foster innovation and empower our employees with the latest industry knowledge and best practices.

Join Our Team

Are you ready to explore the exciting career opportunities at The Travelers Companies, Inc? Search open positions that match your skills and interests. We are always looking for individuals who are driven to innovate and lead.

Stay Connected

Keep up to date with the latest news, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities that await at The Travelers Companies, Inc.

Explore Careers at The Travelers Companies, Inc

Embark on a journey of growth, opportunity, and excellence. At The Travelers Companies, Inc, your career is just beginning. Join us and make a difference in a company that values leadership, diversity, and forward-thinking.
Learn more about The Travelers Companies, Inc
Size
30,800 employees
Market Cap
$44.1 billion
Industry
Finance & Insurance
Net Income
$2.6 billion
Founded
1853
5 Year Trend
+4.7%
Revenue
$32 billion
NASDAQ
TRV
* Ladders Estimates

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