Overview

The US Oncology Network is looking for a Marketing Manager to join our team at Texas Oncology. This full-time position will support our Dallas, DFW-West, and NE Texas Regions.

This is a remote role; the candidate must reside within the North Texas area.

What does the Marketing Manager do?

Manages the planning, directing, and coordination of US Oncology marketing services. Ensures products and services are marketed in accordance with budgeted objectives to achieve maximum profitability. Assists the Vice President of Marketing to develop marketing plans to meet changing marketing and competitive conditions.

Responsibilities

The essential duties and responsibilities:

• Manages the development and preparation of short-term and long-range marketing services plans based on corporate goals and objectives to ensure profit growth and expansion of products and services. Manages network-wide communications and public relations program throughout the corporation. Ensures coordination of all company communication programs by keeping appropriate staff informed and providing expertise and assistance as needed.
• Identifies and manages the development of marketing tools to assist in the development efforts of all market segments.
• Implements product or service modification based on research or communication with appropriate field staff. Ensures company capitalizes on market opportunities. Develops and distributes pertinent reports that prove beneficial in supporting marketing services and management. Ensures timely generation and summarization of marketing reports.
• Ensures that marketing activities are planned, managed, and controlled in order to maximize potential benefit to the company within budgetary guidelines. Manages all aspects of corporate functions and conferences including meeting strategy, planning, budget, advertising, communication, setup/breakdown, negotiating with external vendors, and post-function evaluation. Functionally oversees and delegates all resources related to the support of corporate conferences.
• Monitors markets, industries, and companies to maintain an updated information base. Participates in industry organizations and develops useful contacts, knowledge, and trends to cultivate new product ideas. Develops and recommends expansion of products or services based on sound market and financial analysis.
• Implements advertising and public relations policies and formulates general advertising and public relations campaigns in support of corporate and field marketing activity. Prepares marketing services/advertising budgets based on an understanding of company operations and objectives as well as customer needs and prospective markets.
• Manages advertising creation and media placement. Assures the accurate distribution of costs to appropriate organizational levels. Manages the preparation of copy for advertisements, brochures, booklets, press releases, and direct mail pieces.
• Evaluates market reactions to advertising and public relations programs and product/service formulation and adjusts strategies and plans to meet changing market and competitive conditions. Develops and maintains good company relations with allied companies and with customers and potential customers. Plans for trade association activities and represents the company at association meetings as needed. As required, oversees the activities of Marketing Specialists and other marketing support staff.

Qualifications

Minimum Qualifications :

• Bachelors degree in Marketing, Public Relations, Business Administration, or related degree.
• Minimum seven (7) years experience in marketing/advertising.
• Prior marketing experience in a Health Care setting and supervisory experience preferred.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work will require moderate travel by air or automobile, approximately 30% of time.