Location: Lower East Side, NYC (Hybrid, 3x in office)
Employment Type: Full-Time
Department: Marketing
Reporting to: Director of Marketing
Salary Range: $100K - $115K
As Fohr's Marketing Manager, you'll be joining a lean, high-output marketing team at a pivotal moment in the company's growth. Reporting to the Director of Marketing, you'll own workstreams across product marketing and brand campaigns.
This is a role for someone who moves fluidly between strategy and execution. Who's just as comfortable writing a launch email as they are building a campaign brief, supporting a founder's thought leadership, or pulling performance data to inform what comes next. You won't be handed a playbook, you'll help build one.
ABOUT THE ROLE Product Marketing & GTM - Support go-to-market planning and execution for new product and feature launches, from messaging and positioning through email, social, and sales enablement
- Translate complex product capabilities into clear, compelling, audience-appropriate copy across channels
- Partner with the product and client services teams to develop case studies, one-pagers, and other proof-of-concept materials
- Maintain and evolve Fohr's capabilities messaging as the product and competitive landscape shifts
Brand & Campaigns - Contribute to campaign development from brief through execution, ensuring consistency in voice, visual identity, and strategic intent
- Support the production of thought leadership content including webinars, reports, and data-driven industry research
- Partner with the leadership on LinkedIn content, presentations, and external-facing communications, including ghostwriting and editorial support
- Assist in the planning and execution of brand events and activations, including dinners, panels, and industry conferences
Content & Channel Management - Write and edit copy across email, social, landing pages, and sales materials in Fohr's brand voice
- Manage and contribute to a content calendar that balances planned campaigns, product launches, and reactive moments
- Draft and schedule content for Instagram and LinkedIn, maintaining a consistent brand voice and visual aesthetic
- Repurpose long-form content (webinars, reports, case studies) into channel-appropriate formats
- Monitor performance metrics and contribute to regular reporting and optimization recommendations
Cross-Functional Collaboration - Work closely with Sales on outbound campaigns, event follow-up, and pipeline-supporting materials
- Coordinate with external vendors (paid media, web, design) to keep projects on track and on brand
- Partner with the product team to ensure marketing and product are tightly aligned on positioning, timing, and messaging
- Partner with our design team to ensure all assets align with the Fohr brand
ABOUT YOU - 4+ years of experience in marketing, ideally at a B2B tech company, agency, or fast-growing startup
- A strong writer who can adapt tone and format across channels and audiences. You understand the difference between copy that earns attention and copy that fills space
- Comfortable owning projects end-to-end. You don't wait to be told what to do next and you don't let things fall through the cracks
- Equally at ease in a spreadsheet and a creative brief. You balance analytical thinking with strong instincts and know when to trust each
- Proactive, curious, and energized by ambiguity; you see an undefined problem as an opportunity, not an obstacle
- Familiarity with Klaviyo, Salesforce, Google Analytics, and Notion
- Comfortable using AI tools to accelerate content production, research, and reporting - and thoughtful about where human judgment matters more
- Genuine interest in the creator economy, influencer marketing, or brand-building in the digital age
