Marketing Manager

Suger.io

$110K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in B2B SaaS or tech marketing, preferably in a startup environment.
  • Exceptional storytelling abilities, simplifying complex software into engaging content.
  • Experience creating B2B content for LinkedIn, YouTube, and Reddit.
  • Proven success in launching products and messaging for technical buyers.
  • Proficient with modern AI tools and automation platforms.
  • Comfortable with ambiguity and capable of owning initiatives.
  • Hands-on experience with SEO and GEO strategies preferred.

Responsibilities

  • Own and execute Suger’s organic growth strategy across diverse channels.
  • Create engaging B2B content like videos and customer stories.
  • Collaborate with founders and go-to-market teams on product launches and industry insights.
  • Experiment with new acquisition channels to drive awareness and pipeline.
  • Shape our SEO and GEO strategies for better visibility in AI-powered searches.
  • Develop compelling product narratives that differentiate our offerings.
  • Analyze marketing performance to optimize initiatives quickly.
  • Stay updated on marketing trends and emerging growth opportunities.

Benefits

  • Competitive compensation and equity plan.
  • Monthly stipends for lunch and commuting costs.
  • Comprehensive health care, dental, vision, and life insurance.
  • Collaboration with a high-caliber team from leading tech companies.
  • Opportunity to own a critical aspect of our go-to-market strategy from inception.
Full Job Description
Marketing Manager

We9re looking for our first Marketing Manager to build and scale Suger9s organic growth engine. This is a foundational marketing hire and a newly created role with the opportunity to make a significant impact from day one. You9ll sit at the intersection of Product, Sales, and Customer Success - translating a technical, fast-evolving product into messaging that resonates with revenue leaders, cloud alliance teams, and RevOps buyers.

This isn9t a role where you9ll inherit a mature marketing machine. You9ll help build it.

If you9re energized by creating content, experimenting with new growth channels, and owning marketing initiatives from idea to execution, we9d love to meet you.

We work on a hybrid model, with 4 days per week in our new Vancouver office at 321 Water St.

What You9ll Do

  • Own and execute Suger9s organic growth strategy across LinkedIn, YouTube, Reddit, and other emerging channels.
  • Create compelling B2B content, including videos, customer stories, product materials, educational content, and thought leadership.
  • Partner closely with our founders and go-to-market team to turn product launches, customer wins, and industry insights into engaging content.
  • Experiment with new acquisition channels and continuously test ideas that generate awareness and pipeline.
  • Help shape our SEO and GEO strategy to maximize discoverability in AI-powered search experiences.
  • Own positioning and messaging across the Suger product suite, developing compelling narratives that clearly differentiate our platform within the cloud marketplace and Cloud GTM category.
  • Analyze performance, identify what9s working, and iterate quickly based on data.
  • Collaborate across Sales, Customer Success, and Product to create marketing campaigns that resonate with enterprise buyers.
  • Stay ahead of marketing trends, AI tools, and emerging growth opportunities.


What We9re Looking For

  • 3+ years of experience in B2B SaaS or tech marketing, with meaningful time spent in a fast-paced startup environment. (bonus: cloud infrastructure, marketplaces, RevOps, or fintech-adjacent products) Ambiguity doesn9t scare you - it excites you as an opportunity to build.
  • Exceptional storytelling skills with the ability to simplify complex software into compelling content.
  • Experience creating B2B content for platforms including LinkedIn, YouTube, and Reddit.
  • Proven track record launching products and building messaging for technical buyers.
  • You are proficient with LLMs/AI assistants and automation platforms (e.g., Claude Code, n8n) to force-multiply your output.
  • Comfort with ambiguity and ownership - you9ve thrived at an early-stage startup or built a PMM function from limited resources
  • Hands-on experience with SEO and/or Generative Engine Optimization (GEO) is a plus.
  • Familiarity with cloud marketplaces (AWS Marketplace, Azure Marketplace, GCP Marketplace) or cloud alliance ecosystems is a strong plus


Why Join Suger?

  • Base Pay Range: $110,000 - 150,000 CAD
  • Competitive compensation and equity plan.
  • Monthly office stipends for lunch and commute-related benefits.
  • Extended health care, dental, vision, and life insurance.
  • Work alongside a top-notch team with experience at Google, Meta, Salesforce, Pave, Motive, and Square - building AI agent and AI infrastructure SaaS that powers revenue workflows.
  • Own a major pillar of our go-to-market strategy from day one - a foundational role with ownership over our market narrative as we scale toward Series B.

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