The ideal candidate thinks strategically about how payment products fit into the B2B purchasing journey and translates that into how customers discover, adopt, and actively use our products. You will own product positioning and the messaging architecture, develop persona frameworks for the payments buying committee, and run the go-to-market programs that move customers from application through active usage. You will work across product, credit risk, and sales as the bridge that turns product capabilities into customer-facing narratives and scalable adoption programs. You will also help define how a modern product marketing function operates as AI reshapes both how we produce our work and how B2B buyers research and choose.

To be successful, you will look at the business analytically through funnel metrics, be a strong communicator who can influence and earn trust with stakeholders across multiple teams, and manage priorities in a fast-moving environment. You will also use generative AI and agentic workflows as a force multiplier across your workstreams, not as an afterthought.

Key job responsibilities

- Own product positioning and the messaging architecture across B2B segments, translating payment and lending capabilities into value propositions that resonate with procurement leaders, treasury, finance, and Accounts Payable managers.

- Develop buyer and persona frameworks for the B2B payments buying committee, mapping the purchase journey across the multiple stakeholders who evaluate and approve a payment method.

- Lead GTM strategy for new product launches from internal enablement through customer-facing launch, including launch tiering, adoption metrics, and post-launch optimization.

- Analyze funnel metrics and program performance to identify opportunities, inform the product roadmap, and design programs that accelerate customers from application through activation.

- Build sales enablement and customer-facing content, including thought leadership, case studies, and campaign assets tailored to procure-to-pay decision makers.

- Use generative AI and agentic workflows to scale content production, sharpen customer segmentation and insight, and personalize programs across the lifecycle.

- Ensure our products and positioning are well represented in AI-mediated buyer research, and communicate our own AI-powered product capabilities credibly to B2B customers.

- Partner with international teams to scale product marketing globally, and present results and recommendations to senior leadership.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting

- Experience using any of SQL or other analytical tools for conducting data analysis

- Knowledge of procurement and source to pay processes and solutions or equivalent experience

- Experience engaging and influencing senior executives, demonstrating a strong familiarity with decision-making processes in enterprise customers

- Experience positioning and selling innovative solutions to new and existing customers and market segments

- Experience working with or evaluating AI systems

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York City - 157,100.00 - 212,600.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually