Colliers International Property Consultants

Marketing Manager, Strategy & Pursuits

Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or related field preferred.
  • 5+ years proposal development experience in a B2B context.
  • Advanced writing and editing skills, particularly for proposals.
  • Experience with marketing industrial and office estate projects is preferred.
  • Ability to navigate complex organizations with multiple stakeholders.
  • Knowledge of qualitative and quantitative research methods.
  • Strong interpersonal skills and relationship-building capabilities.
  • Solid understanding of business and financial acumen.

Responsibilities

  • Develop and refine service line value propositions for industrial and office markets.
  • Partner with Managing Directors to implement client engagement strategies.
  • Lead proposal development for mid to large landlord brokerage projects.
  • Generate custom content for proposals and pitch materials.
  • Collaborate with in-house marketing studio to execute major projects.
  • Maintain a library of proposal content for team efficiency and quality.
  • Analyze bid performance and conduct proposal reviews to optimize effectiveness.
  • Establish metrics to assess the success of marketing initiatives and campaigns.
  • Train marketing professionals and advisors to enhance property marketing skills.
  • Contribute to marketing strategy as a member of the Canadian Marketing Leadership Team.

Benefits

  • Work on innovative projects that impact communities and fuel growth.
  • Access to industry-leading training and development for career advancement.
  • Comprehensive and flexible benefits package to support well-being.
  • Collaborative work environment that encourages authenticity and innovation.
  • Opportunity to be part of a diverse and inclusive community through ERGs.
  • Engagement with a global network of 24,000 professionals across 70 countries.
Full Job Description
**this is a hybrid (3 day in Downtown, 1 day Etobicoke, 1 day WFH) role based out of Toronto, ON**

About the position

Working with a proven brand and an award-winning in-house marketing studio the Marketing Manager of Strategy & Pursuits will partner with senior leaders and advisors to develop pursuit strategies, proposals and property marketing strategy for mid to large industrial and office sales and leasing projects.

This role is integral to the strategic positioning of the company as a knowledge and service expert implementing key marketing initiatives. Success will be measured by new business development, increased market share, and project marketing campaign success.

In this role, you will...
  • Provide input into the development and evolvement of Colliers' Industrial and office service line value propositions, managing the proposal process through to completion
  • Work closely with Managing Directors to develop and execute strategic initiatives that support client engagement plans for service lines within their local markets
  • Be the designated go-to for mid to large industrial and office landlord brokerage proposal development, defining overall proposal and property marketing strategy, as well as execution plan
  • Create custom proposal content and other pitch collateral (presentations, follow up notes, etc.)
  • Liaise with Colliers' in-house marketing studio and clients to ensure major projects are executed according to the defined strategy and budget
  • Maintain library of standard proposal content, templates and best practices for industrial and office advisors and their teams to self-perform small to medium proposals efficiently at a high quality
  • Track performance of bids (win/loss) and coordinates proposal post-mortems
  • Develop performance metrics to demonstrate/measure the effectiveness of programs, events, campaigns and projects
  • Provide training to marketing professionals, advisors and their teams to advance their property marketing capabilities
  • Contribute to the overall Colliers marketing planning and strategy as part of the Canadian Marketing Leadership Team
  • Facilitate the sharing of best practices and collaboration across Canada with other marketing leaders at Colliers
  • Liaise with other industrial and office marketing leaders across Colliers' global platform to source relevant best practices
  • Execute internal and leadership communications to drive engagement and tool adoption by advisors


What you bring
  • Bachelor's degree or similar, preferably in marketing or a related field.
  • 5+ years proposal development experience in a B2B setting and executing marketing strategies
  • Advanced writing and editing skills with an emphasis on proposal writing
  • Experience marketing industrial and office estate projects preferred
  • Comfortable in a complex enterprising organization with many stakeholders
  • Working knowledge of qualitative and quantitative research techniques
  • Proven effectiveness at building strong relationships internally and externally
  • Strong business acumen with sound financial acumen
  • Minimal ad hoc travel may be required


Pursuant to local law, Colliers is disclosing the following information:

Area / Location Specific: Toronto, ON
Approximate Compensation for this Role: $100,406 - $110,000 per annum

Our compensation ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire compensation. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This posting is for an existing vacancy within our organization.

Colliers does not use AI-enabled tools to automatically screen, sort, or decline applications. All hiring decisions are made by our Talent Acquisition team.

#LI-AS1

#LI-Hybrid

What we offer:

Innovative projects: Work on cutting-edge initiatives that shape our communities, drive our growth, and make a tangible impact.

Career growth: Advance your career and achieve your goals with industry-leading training and development programs.

Competitive benefits & compensation: Enjoy a comprehensive and flexible benefits package along with competitive compensation that rewards your contributions and supports your well-being.

Collaborative culture: Join our enterprising team where innovation thrives, collaboration is key, and our people are empowered to be their authentic selves and do their best work.

Diversity, Equity & Inclusion: Our robust North American Diversity & Inclusion Program features eight Employee Resource Groups (ERGs), where you can connect, learn, and contribute to a diverse and supportive community. Learn more: https://www.collierscanada.com/en-ca/careers/diversity-and-inclusion

Global network: Join a global team of 24,000 professionals across 70 countries, where you'll expand your network and learn from experts in a dynamic international community. Accelerate your career and enhance your expertise as you connect and collaborate with top talent around the world.

Applicants must be currently authorized to work in Canada on a full-time basis. The employer will not sponsor applicants for work visas.

Direct applicants only please, no agencies.

About Colliers International Property Consultants

Colliers International is a leading diversified professional services and investment management company. With operations in 68 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to maximize the value of property for real estate occupiers, owners and investors. For more than 25 years, our experienced leadership team, owning more than 40% of our equity, has delivered industry-leading investment returns for shareholders. In 2019, corporate revenues were more than $3.0 billion ($3.5 billion including affiliates), with $33 billion of assets under management in our investment management segment.
Learn more about Colliers International Property Consultants
Size
16,780 employees
Market Cap
$3.6 billion
Industry
Founded
1976
5 Year Trend
+16.6%
NASDAQ

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