Marketing Manager

SmithGroup

$99K — $116K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field required.
  • Minimum of 7 years of work experience in the A/E/C industry required.
  • Minimum of 3 to 5 years of management experience required.
  • Proficiency in Microsoft Office suite and InDesign required.
  • Experience with CRM and proposal automation systems preferred.
  • CPSM certification preferred.
  • Ability to mentor staff and support team collaboration.
  • Excellent time and project management skills.

Responsibilities

  • Coach and mentor the regional pursuit team for professional growth.
  • Manage regional pursuit workloads and resource allocation.
  • Oversee quality control for marketing deliverables and data systems.
  • Partner with leadership to elevate best practices across regions.
  • Develop and execute client engagement strategies with business leaders.
  • Guide strategic go/no-go discussions and capture planning.
  • Monitor performance metrics to inform decision-making.

Benefits

  • Flexible scheduling and hybrid work environment.
  • Three weeks of PTO within the first year with options for additional time off.
  • Eight paid federal holidays and 15 extra Fridays off.
  • Comprehensive medical, dental, and vision coverage.
  • 401(k) program with employer matching and tuition reimbursement.
  • Paid parental leave and wellbeing resources.
Full Job Description
SmithGroup is looking for a Marketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte.

Working with us, you will:

Marketing Management (40%)
  • Coach and mentor the regional pursuit team, focusing on continuous professional growth, tailored development opportunities, and goal setting.
  • Manage regional pursuit workloads, balancing resource allocation, team capacity, and project priorities.
  • Oversee quality control for pursuit-related deliverables and ensures critical data and marketing assets are accurately maintained in core systems.
  • Partner with marketing leadership across regions to elevate best practices, streamline tools, and build team effectiveness.

Pursuit Strategy & Execution (40%)
  • Partner with studio and business leaders to develop and execute pursuit, interview, and client engagement strategies.
  • Guide strategic go/no-go discussions, capture planning, and win strategy development.
  • Coach pursuit teams in developing compelling proposals, presentations, and interview content.
  • Monitor pursuit performance metrics, win rates, and pipeline activity to identify trends and inform strategic decision-making.

Prepositioning & Growth Strategy (20%)
  • Lead or support lead tracking, opportunity research, competitive intelligence, and capture planning efforts.
  • Partner with regional and firmwide leadership to identify market trends, client opportunities, and strategic marketing initiatives that advance regional growth objectives.
  • Collaborate on annual marketing plans to expand the firm's regional market share.


An ideal candidate has:
  • Bachelor's degree in Marketing, Communications, or related field required.
  • Minimum of 7 years of work experience in the A/E/C industry required.
  • Minimum of 3 to 5 years of management experience required.
  • Proficiency in Microsoft Office suite and InDesign required.
  • Experience with CRM, digital asset management, and proposal automation systems such as Microsoft Dynamics, OpenAsset, or similar platforms preferred.
  • CPSM certification preferred.
  • The ability to successfully mentor staff in a manner that supports continuous learning, team collaboration and career development.
  • Excellent time and project management skills, passion for details and ability to work on multiple assignments simultaneously while maintaining a high level of quality and accuracy.
  • The ability to think creatively and strategically.
  • Strong technical, graphic, and presentation skills.


At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $99,000 to $116,000 annually and you are eligible for a performance-based bonus each year. To be considered for this role, please create a profile and apply!

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