Job Title: Marketing Manager The Marketing Manager will own the entire marketing funnel, from brand awareness and demand generation to customer advocacy. He/she is responsible for crafting and executing a comprehensive marketing strategy that establishes our company as a category leader and directly contributes to achieving our Annual Recurring Revenue (ARR) goals. Core Responsibilities • Strategy & Leadership: • Develop and execute a cohesive marketing strategy aligned with the company's GTM (Go-to-Market) motion (e.g., Product-Led Growth, Sales-Led, or Hybrid). • Build, mentor, and lead a high-performing marketing team across various functions like Demand Generation, Content, Product Marketing, and Operations. • Own the marketing budget, ensuring efficient allocation of resources to maximize Return on Investment (ROI) and minimize Customer Acquisition Cost (CAC). • Establish and report on key performance indicators (KPIs) to the executive team and board, providing clear insights into marketing's impact on pipeline and revenue. • Demand & Revenue Generation: • Architect and manage a multi-channel demand generation machine to produce a consistent pipeline of high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). • Oversee all acquisition channels, including SEO/SEM, content marketing, email marketing, paid social, webinars, partnerships, and events. • For sales-led motions, implement and scale Account-Based Marketing (ABM) programs to target and engage key enterprise accounts. • Product Marketing: • Partner closely with the Product team to define product positioning, messaging, and competitive differentiation for new features and offerings. • Lead the GTM strategy for product launches, ensuring both internal teams (Sales, Customer Success) and the market are effectively primed. • Develop compelling sales enablement materials, including case studies, white papers, pitch decks, and battle cards. • Brand & Content: • Define and amplify the company's brand narrative and thought leadership position in the industry. • Oversee the content strategy and execution across the company blog, website, social media, and other platforms to attract and educate our target audience. • Manage public relations, analyst relations, and external communications to build brand equity and awareness. • Marketing Operations & Analytics: • Own the marketing technology stack (e.g., HubSpot, Google Analytics). • Implement systems and processes for rigorous tracking, reporting, and analysis of all marketing activities. • Champion a culture of data-driven decision-making, continuous testing, and optimization. Essential Skills and Qualifications • 5+ years of marketing experience, with at least 4+ years in a leadership role within a B2B SaaS organization. • Proven track record of building and scaling a marketing function that successfully achieved revenue and pipeline goals. • Deep expertise in demand generation, digital marketing, and marketing automation. • Strong experience in product marketing with a demonstrated ability to create compelling messaging and execute successful product launches. • Highly analytical and data-driven; proficient in setting, tracking, and reporting on KPIs like MRR, ARR, CAC, LTV, and lead-to-customer conversion rates. • Excellent leadership and communication skills with the ability to manage and mentor a team and collaborate effectively with Sales, Product, and C-level executives.