Job DescriptionThe Social Media and Digital Events Marketing Manager is responsible for shaping PSI's online social narrative while driving engagement through both virtual and live, in-person events.
This role combines strategic content creation, design, platform management, community management, and digital advertising with the logistical planning of webinars, and digital/virtual events to boost brand awareness and generate leads.
This individual will work in collaboration with a wider marketing team, design team, and across the business as required.
RESPONSIBILITIES- Contribute to global marketing strategy
- Plan and execute multi-channel marketing campaigns to generate qualified leads
- Helps develop the strategic plan for social media channels and digital events
- Managing day-to-day tactics and overall campaign management in alignment with overall marketing goals and business objectives
- Plan, organize, and execute webinars and digital events, ensuring a seamless experience for participants and stakeholders. Managing vendors where appropriate.
- Helps develop PSI marketing strategy in support of sales and marketing
- Monitors and analyzes marketing campaign performance and adjusts strategies, track marketing KPIs and evaluates ROI
- Manage and maintain PR contacts in industry/paid advertisements/placements
- Conduct market research
- Manages marketing team activities across social channels and digital events
Qualifications- Bachelor's degree
- East Coast Location Preferred
- At least 5-8 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
- Experience running digital events (coordinating, content development, post event activity)
- Event planning experience is a plus
- Branding experience is a plus
- Proficiency in Canva or other design tools such as Adobe Photoshop
- Strong writing and editing experience, outstanding verbal communication skills
- Capable of managing multiple projects at once with high attention to detail
- Comfortable in a dynamic, fast-paced environment
Additional InformationMake the right call and take your career to a whole new level. Join the company that focuses on its people and invests in their professional development and success.
For this position, PSI is not hiring individuals who require work visa for employment or continued employment now or anytime in the future.
