Full Job Description
First American is looking for a Marketing Manager, Principal to join the Strategic Technology Division on the Endpoint team. You will help evolve our audience, and messaging strategy to support the rollout of our proprietary title and settlement workspace across a diverse internal audience spanning multiple divisions.
The ideal candidate is a strategic, insight-driven storyteller who excels at translating complex capabilities into compelling narratives for different audiences. You'll partner closely with research, product, and division stakeholders to shape how the workspace is understood and adopted as it continues to evolve.
*We are open to remote candidates for this role
Reporting to the Director, your responsibilities will include:
- Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
- Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
- Developing andmaintainingmessaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
- Creating andmaintaininga centralized library of always-updating narrative resources, including:messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
- Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy
You'llcome to our team with:
- 7+ years of experience in marketing, brand strategy, communications, or a related discipline
- Strong audience insight and ability toidentifynuanced differences in customer needs, motivations, and mindsets
- Demonstratedexpertisein communications and narrative strategy, ideally in the tech space
- Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
- Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
- Ability to excel in a fast-paced, rapidly evolving environment
- Ability to work as an IC, with interest in people management long-term
Pay Range: $97,700.00 - $130,300.00 AnnuallyThis hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
What We Offer
By choice, we dont simply accept individuality we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because its the right thing to do, but because its the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
