The Marketing Manager, Platform is an integral member of the marketing team responsible for Amplify's platform offerings. This role requires a deep understanding of educators' needs, behaviors regarding free resources, and the positioning of platform offerings. The Marketing Manager plays a key role in nurturing early interest in our curriculum programs. They view themselves as essential to the success of the product, sales, and marketing teams, and are energized by the opportunity to help Amplify positively impact the lives of millions of students.
Essential Responsibilities:- Support the execution of the platform marketing strategy through the following elements:
- Create compelling marketing materials, such as flyers, posters, and other collateral.
- Support video and photography projects.
- Assist in planning and executing contests to engage and grow the user community.
- Write clear and compelling copy that aligns with our positioning and messaging.
- Promote new features to both potential and current users, working closely with Product Managers and product development leaders.
- Organize and host events for the Amplify Classroom user base, influencers and decision-makers.
- Write emails that keep Amplify Classroom's robust user community engaged, focusing on new features, tools, and lessons.
- Support the development and delivery of sales training.
- Collaborate with the platform and platform marketing teams to drive usage, nurture the user community, and enhance engagement and brand loyalty.
- Advocate for users' and customers' interests by sharing feedback with the platform and marketing teams.
- Deploy marketing tactics to optimize the demand funnel for Amplify's core programs, including hand-raiser MQLs and SQL conversions.
Required Qualifications: - 3+ years of work experience in education, educational marketing, educational technology or a related field.
- Bachelor's degree or equivalent experience.
- Excellent verbal and written communication skills.
- Strong organizational skills.
Preferred Qualifications: - Knowledge of the Amplify Classroom platform and tools.
- Experience conducting research and organizing/presenting findings.
- Ability to produce high-quality outcomes in a fast-paced, results-oriented environment.
- Self-directed and motivated, with the ability to pivot quickly.
- Experience developing compelling marketing materials for direct-to-consumer campaigns.
- Experience gathering and interpreting data to optimize marketing campaigns.
- Experience editing short-form video content
What we offer:Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $82,000 - $85,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.
