The Marketing Manager - Wholesale Marketing reports to the Wholesale Marketing Director and supports the growth of Piping Rock's wholesale brand portfolio across national, regional, and specialty retailers. This role blends creative strategy, retailer marketing execution, project management, and performance analysis to develop consumer-facing campaigns that support sales growth and strengthen brand visibility.
The Marketing Manager will lead and coordinate retailer-specific and national marketing initiatives, including circulars, FSIs, digital display, retail media, email blasts, coupons, shelf blades, social content, and other shopper marketing vehicles. The role partners closely with Sales, Brand Marketing, Creative, Analytics, and external vendors to plan campaigns, traffic creative, manage timelines, evaluate performance, and identify opportunities to improve ROI across priority accounts and brands
Responsibilities:- Retailer Marketing Management: Own marketing support for priority retailer accounts, monitor product performance, identify opportunities to improve sell-through, and serve as a key point of contact for Sales requests.
- Campaign Strategy and Planning: Partner with cross-functional teams to select priority products, define campaign objectives, and develop retailer-specific strategies that align with brand goals, account needs, and promotional calendars.
- Creative Trafficking and Artwork Requests: Manage retail and national artwork requests, including FSIs, circular ads, trade ads, digital display ads, shelf blades, email blasts, and other shopper marketing assets. Build clear Monday.com briefs, align stakeholders, review creative for accuracy, and ensure deadlines are met.
- National Marketing Executions: Build and maintain the national marketing execution calendar across supported brands, share updates with Sales for annual planning, and track execution status, costs, and performance.
- Performance Analytics and Optimization: Analyze campaign performance, including retail media, coupons, demos, in-store placements, and digital activations. Translate results into actionable recommendations for future investment, merchandising, and product support.
- Vendor and Partner Management: Coordinate with media partners, retailer marketing teams, agencies, and vendors to gather opportunities, confirm requirements, manage timelines, and support flawless execution.
- Sales Team Support and Reporting: - Serve as the primary marketing partner to the Sales team, acting as the central point of contact for all marketing-related requests. Provide proactive, timely updates including national marketing summaries, campaign performance insights, press releases, social highlights, and upcoming support calendars. Translate marketing initiatives into clear, actionable insights and materials that enable the Sales team to effectively drive revenue, support retailer conversations, and capitalize on growth opportunities.
- Digital Shelf and .com Content Review: Spot-check retailer .com pages to confirm accurate product content, brand representation, imagery, and data syndication. Maintain trackers to identify gaps and follow through on corrections.
- Budget and Investment Support: Assist in managing marketing budgets, evaluating spend effectiveness, and reallocating investment based on performance and business priorities.
Qualifications:- Bachelors' degree Business, Marketing, Communications, Public Relations (MBA is a plus)
- 4+ years of experience in marketing, shopper marketing, retail media, brand marketing, or a related role; CPG, wellness, or supplement industry experience preferred.
- Advanced PowerPoint and Excel skills, with the ability to organize data, build presentations, and translate performance results into clear business recommendations.
- Experience planning, delivering, and measuring integrated marketing programs across digital, in-store, social, coupon, and retail media channels.
- Strong project management skills, including creative briefing, timeline management, stakeholder alignment, and follow-through across multiple concurrent initiatives.
- Analytical mindset with comfort reviewing campaign performance, product sales trends, ROI, and merchandising opportunities.
- Ability to quickly learn new software, workflow tools, retailer portals, and reporting platforms; Monday.com experience is a plus.
- Proactive, detail-oriented, and highly organized, with the ability to prioritize shifting requests in a fast-paced environment.
- Excellent written, verbal, and presentation skills, with the ability to communicate clearly and professionally with internal and external partners.
- Collaborative team player who can work cross-functionally with Sales, Brand, Creative, Analytics, Operations, and external partners.
- Strong business acumen and ability to balance creativity, brand standards, retailer needs, and commercial objectives.
- Positive, solutions-oriented approach with careful attention to detail and deadlines.
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
