What you'll doThe Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.
Holistic Omni-channel Strategy and Implementation:- Develop community attack playbook using appropriate channels
- Optimize GTM performance across all channels
- Create omnichannel strategies to maximize impact
- Ensure experience consistency across all touchpoints
Local Activation and Event Calendar:- Create holistic view of event and activation calendar
- Prioritize, coordinate, and enable community events and activities
- Manage local activation in Falcon communities
- Coordinate launches and local initiatives
Cross-Functional Alignment and Coordination:- Ensure cross-functional alignment and coordination
- Coordinate with channel, product, and operations teams
- Facilitate collaboration between different functions
- Manage interdependencies between initiatives
Channel Enablement:- Develop playbooks
- Create and manage training cadence
- Attend training and support field sales teams
Marketing Assets Enablement and Coordination:- Coordinate marketing assets for channels, partners, influencers
- Develop social selling strategies
- Create social media playbooks
- Develop campaigns, rallies, scripts, etc.
QualificationsWhat you bringEducation and Experience:- Bachelor's degree in marketing, commerce, communication, or related field
- Minimum 5-7 years of experience in marketing, channel management, or commercial activation
- Demonstrated experience in event management and local activation
- Knowledge of omnichannel strategies and digital sales transformation
- Experience in cross-functional coordination
Technical Skills:- Experience with project and event management tools
- Knowledge of CRM systems and marketing platforms
- Data analysis and performance measurement skills
- Experience with collaboration and communication tools
Interpersonal Skills:- Excellent communication skills
- Ability to work in teams and collaborate with multiple departments
- Organized, meticulous, and detail-oriented
- Creativity and ability to propose innovative ideas
- Adaptability and change management
Great-to-haves- Bilingual in English and French
Salary Range: $70,000-$120,000
Performance Bonus or Sales Incentive Plan: 12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more ...
Job Type: This is for a current vacancy
