Genesys

Marketing Manager, North America Events

Genesys$81K — $143K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 5 years in event marketing or management within a B2B setup
  • Proficiency in managing logistics and vendor relationships for events
  • Ability to juggle multiple tasks in a dynamic environment
  • Experience with performance tracking and ROI analysis of events
  • Collaborative mindset for working with cross-functional teams
  • Strong attention to detail and time management skills
  • Effective communication and presentation abilities
  • Familiar with marketing and project management tools like Salesforce and Asana

Responsibilities

  • Manage complete planning and execution of marketing events aimed at generating leads
  • Implement event strategies that align with market priorities and regional goals
  • Ensure cohesive messaging by coordinating with sales and marketing teams
  • Oversee all aspects of conferences and trade shows, from planning to evaluation
  • Handle vendor relationships and event logistics to ensure a top-quality experience
  • Analyze event performance metrics to inform future improvements
  • Ensure timelines and operations are met while maintaining high attention to detail
  • Create engaging attendee experiences that positively impact brand perception

Benefits

  • Medical, Dental, and Vision Insurance
  • Telehealth coverage
  • Flexible work schedules and remote work options
  • Career development and growth opportunities
  • Open Time Off with 10 paid holidays
  • 401(k) matching program
  • Adoption assistance
  • Fertility treatments
Full Job Description
Role Overview:
Events are a key driver of pipeline growth and customer engagement across the Americas, and this role contributes directly to how organizations experience the Genesys brand at scale. As an Event Marketing Manager, you will manage the strategy and execution of high-impact events that support demand generation, strengthen customer relationships, and deliver measurable business outcomes. You will collaborate across field marketing, campaigns, sales, and global teams to bring well-orchestrated event programs to life. At Genesys, we are redefining customer experience through empathy, AI-driven innovation, and global reach, and this role supports that mission by translating strategy into execution. This position offers the opportunity to build depth in integrated event marketing, gain exposure to cross-functional initiatives, and contribute to programs that influence regional growth.

Key Responsibilities:
  • Manage end-to-end planning and execution of integrated marketing events that support pipeline generation and engagement goals
  • Execute event strategies aligned to go-to-market priorities and regional marketing plans
  • Coordinate with sales, field marketing, and campaign teams to ensure aligned messaging and seamless event delivery
  • Support conference and trade show programs from planning through post-event analysis, ensuring effective execution and measurable outcomes
  • Manage vendor relationships and logistics to deliver high-quality event experiences within budget
  • Track and analyze event performance, using insights to improve future program effectiveness
  • Oversee timelines and operational execution across multiple events while maintaining attention to detail
  • Contribute to the development of attendee experiences that enhance brand perception and customer engagement


Required Qualifications:
  • 3 to 5 years of experience in event marketing or event management within a B2B environment
  • Working knowledge of conference and trade show execution, including logistics coordination and vendor management
  • Demonstrated ability to manage multiple projects in a fast-paced environment with competing priorities
  • Experience supporting event performance tracking, including engagement metrics and ROI analysis
  • Ability to collaborate effectively with cross-functional teams and external partners
  • Strong organizational and time management skills with attention to detail
  • Effective communication and presentation skills
  • Familiarity with marketing and project management tools such as Salesforce, Tableau, Asana, or similar platforms


Preferred Qualifications:
  • Bachelor's degree in marketing, business, or a related field
  • Experience supporting both in-person and virtual events
  • Exposure to integrated marketing campaigns or demand generation programs
  • Basic experience with vendor coordination and contract processes
  • Willingness to travel and support events onsite as needed


Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$81,600.00 - $143,400.00

Benefits:
  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments


Click here to view a summary overview of our Benefits.

What Happens After You Apply

After you apply, here's what you can typically expect:
  • Our Talent Acquisition team reviews your application with the hiring team.
  • A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.
  • Next, you'll meet the hiring manager and other members of the interview team.
  • We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.
  • After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

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About Genesys

Genesys is a cloud-based customer experience and call center solution provider. The company was founded in 1990 and is headquartered in Daly City, California. Genesys provides customer experience solutions that include contact center and workforce optimization software, as well as analytics and artificial intelligence capabilities. The company serves a variety of industries, including banking, healthcare, insurance, and telecommunications. Genesys has more than 10,000 customers in over 100 countries.
Learn more about Genesys
Size
5,000 employees
Industry
Founded
1990

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