Requisition ID: 39311
Crafted Highlights:This posting applies Marketing Manager, Molson TM. Working in Toronto, you will be part of the Canadian Brand Marketing team. We are on a mission to build brands that more people want to hang out with - that means embedding our brands into culture and having the bravery to do breakthrough work, that matters, and that people will care about. You will be primarily accountable for stewarding and executing the overall brand strategy for Molson TM to deliver the brand's annual operating plan.
This position report into the Marketing Director and works closely with the broader Marketing team, Canadian Commercial team and various agency partners.
What You'll Be BrewingAccelerate Molson Coors Canada's commercial capability to become First Choice for Consumers and Customers, providing the strategic leadership, direction, and management for one of Molson Coors Canada's Key Brands:
- Leads our hockey strategy and key partnerships with the Vancouver Canucks, Edmonton Oilers, Montreal Canadiens & CHL/OHL
- Brand Champion across 360 degrees of the marketing mix in Canada
- Responsible for creating & executing overall brand strategy; includes key elements of the brand's marketing and communications plan including TV media, social & digital media, as well as the activation
- Leads our summer strategy & execution
- Ensure effective integration of brand plan / activities with other Company functional areas; including on-premise and retail channels
- Key contributor to the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations for the business
- Manage and inspire external agencies including advertising, promotional, experiential and media in the development of marketing campaigns that are innovative and deliver against the brand strategy
- Contribute to monthly, quarterly and yearly business reviews with senior MCBC stakeholders
ResponsibilitiesAccelerate Molson Coors Canada's commercial capability to become First Choice for Consumers and Customers, providing the strategic leadership, direction, and management for one of Molson Coors Canada's Key Brands:
- Brand Champion across 360 degrees of the marketing mix in Canada
- Responsible for creating, localizing and executing overall brand strategy for Canada; includes key elements of the brand's marketing and communications plan including TV media, social & digital media, as well as the activation
- Ensure effective integration of brand plan / activities with other Company functional areas; including on-premise and retail channels
- Key contributor to the development of the annual plan through rigorous analysis of business performance and the development of key insights and recommendations for the business
- Manage and inspire external agencies including advertising, promotional, experiential and media in the development of marketing campaigns that are innovative and deliver against the brand strategy
- Contribute to monthly, quarterly and yearly business reviews with senior MCBC stakeholders
Key Ingredients- You're a problem solver and love a challenge. You like complex projects and can find new ways to solve old problems
- You are confident and competent. You are diplomatic, professional and exercise great judgement in developing and maintaining excellent business relationships within the business
- You are deadly serious about results, and take pride in a proven track record in delivering
- You exhibit our Molson Coors core values
- You have a Bachelor's degree in Business Administration, Marketing or other relevant field
- You have at least 5 years' progressive experience in brand marketing
- You have experience collaborating with sales on implementation of marketing programs
- As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background check.
Beverage Bonuses:- We're one of Canada's Most Attractive Employers
- As the world's family brewer we have the scale to make big things happen and still get to know colleagues on a first name basis across the globe
- We play our part to make a difference - from charitable donations to hitting the streets together to build parks - giving back to the community is part of our culture and who we are
- Flexible work programs like working from home 2 days/week, summer hours and flexible start and end times
- You can become a Certified Beer Enthusiast through in-house training that includes everything from brewing techniques to beer tasting and food pairings
- Access to a beer allotment, top events, cool brand clothing and swag, an Employee Assistance Program and discount plans
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
- Work schedule Monday through Thursday in office, Friday work from home
Pay and Benefits:At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $116,900.00 -
$153,400.00 (posting salary range) +
15% target short term incentive +
$11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
