AbbVie

Marketing Manager I/II, Portfolio Growth - Migraine

AbbVie • $110K — $130K *
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • Proven marketing skills and experience
  • 5+ years in consumer or omnichannel marketing, preferably in healthcare
  • Experience in integrated digital marketing across multiple channels
  • Analytical skills for audience segmentation and performance measurement
  • Project leadership in a cross-functional team environment
  • Strong communication skills, both written and verbal

Responsibilities

  • Translate portfolio growth strategies into actionable plans and measurable outcomes.
  • Support the implementation of consumer-centered growth initiatives and digital experiences.
  • Coordinate cross-functional teams and manage project timelines and deliverables.
  • Partner with analytics teams to develop optimization plans for audiences and channels.
  • Analyze performance data to enhance investment and consumer experience.
  • Establish KPIs and translate insights into actionable strategies.
  • Guide agency and vendor collaborations to meet portfolio objectives.

Benefits

  • Comprehensive benefits package including medical, dental, and vision insurance.
  • Paid time off for vacation, holidays, and sick leave.
  • 401(k) plan participation for eligible employees.
  • Participation in long-term incentive programs.
Full Job Description
Job Description

This opportunity is available at either the Grade 18 or Grade 19 level, with placement determined by the candidate's relevant experience, skills, and overall qualifications. Candidates may be located in New Jersey or Illinois.

The Marketing Manager I/II, Portfolio Growth, Migraine, will help advance priority growth initiatives across the U.S. Migraine portfolio. This role will translate strategy into execution, coordinate cross-functional implementation, and use consumer and omnichannel insights to optimize performance. The ideal candidate brings strong consumer marketing experience, analytical fluency, and the ability to drive complex initiatives from planning through launch and ongoing optimization.

Key Job Responsibilities:
  • Translate portfolio growth strategies into executable plans, milestones, and measurable outcomes.
  • Support implementation and launch readiness of priority consumer-centered growth initiatives and digital experiences.
  • Coordinate cross-functional teams, agencies, and partners to manage priorities, timelines, dependencies, risks, budgets, and deliverables.
  • Partner with omnichannel, media, and analytics teams to develop audience and channel optimization plans.
  • Analyze audience, channel, journey, and conversion data to identify opportunities to optimize investment, channel mix, and consumer experience.
  • Establish and monitor KPIs, dashboards, and test-and-learn plans; translate performance insights into actions.
  • Support development and deployment of insight-driven consumer marketing across digital, social, website, CRM, media, and other relevant touchpoints.
  • Apply consumer insights and journey thinking to strengthen engagement and reduce friction across the consumer experience.
  • Guide agency and vendor partners to deliver high-quality work on time, on budget, and aligned with portfolio objectives.
  • Support business cases, investment recommendations, and leadership updates for priority growth opportunities.
  • Partner with Medical, Legal, Regulatory, Compliance, Privacy, Technology, Market Access, Patient Services, Operations, and Marketing Operations to enable compliant execution.
  • Identify emerging consumer, technology, partnership, and channel opportunities that can expand reach and unlock new patient pools.


Qualifications
  • Bachelor's Degree
  • Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications
  • 5+ years of consumer, omnichannel, portfolio, or other relevant commercial marketing experience.
  • Consumer marketing experience, preferably in healthcare, pharmaceuticals, or another data-driven industry.
  • Experience executing integrated marketing across digital media, social, website, CRM, search, and other consumer touchpoints.
  • Experience with omnichannel measurement, including audience segmentation, funnel and conversion analysis, channel performance, and marketing-mix optimization.
  • Experience using KPIs, dashboards, and test-and-learn approaches to drive continuous improvement.
  • Experience supporting the implementation or launch of a new consumer experience, platform, service model, or growth initiative.
  • Experience managing agencies, vendors, budgets, and integrated timelines.
  • Strong project leadership and cross-functional collaboration skills in a matrixed environment.
  • Strong analytical skills with the ability to turn data into insights and recommendations.
  • Strong written and verbal communication skills.
  • Pharmaceutical or healthcare experience preferred; migraine or neuroscience experience is a plus.


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

AbbVie Careers

Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

Work You’ll Do

At AbbVie, you’ll collaborate with some of the brightest minds in the industry to solve challenging problems that have a high impact on society. Our culture fosters growth and embraces leadership and diversity training, ensuring that every team member can thrive.

Explore Job Opportunities

AbbVie offers a wide range of job opportunities and career paths, providing a platform where professionals can propel their careers forward. From research and development to marketing and sales, the potential to make a significant impact is limitless.

Internship Programs

Kickstart your career with an AbbVie internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at AbbVie are considered integral members of the team and are given tasks that are both challenging and rewarding.

Professional Growth and Development

We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

Benefits and Culture

AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

Hiring Process

Our hiring process is designed to ensure a match that will be beneficial both for the company and for your career aspirations. From resume submission to interview, each step is an opportunity to showcase your skills and fit with the AbbVie team.

Networking and Career Advancement

At AbbVie, networking doesn’t just enhance your career; it propels it. We encourage our employees to engage internally and externally to build relationships that foster personal and professional growth.

Join Our Team

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Explore AbbVie Jobs

Whether you’re seeking to advance your career in a dynamic and empowering environment, or looking for a place where you can innovate, lead, and contribute to something bigger, AbbVie is the place for you. Join us in our mission to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.
Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ

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