Job Description:Marketing Manager - E-CommerceTechtronic Industries Inc. | Milwaukee®Full-Time | Permanent | Toronto, HQ (Canada)| P2
Position DescriptionThe Marketing Manager, E-Commerce will lead the development and execution of the e-commerce growth strategy for Home Depot Canada. This role is responsible for leveraging digital retail media capabilities and site functionality to build high-impact, data-driven marketing strategies that drive growth across Milwaukee's online assortment at homedepot.ca.
The ideal candidate is a self-starter with strong commercial acumen, proven ability to set and exceed targets, and experience delivering results through structured, goal-oriented execution. You will build strong relationships across internal teams and Home Depot partners while influencing cross-functional initiatives that shape the digital customer experience.
What You Will Do- Lead the strategy, execution, optimization, and performance measurement of integrated Orange Apron Media campaigns at Home Depot, driving traffic, brand awareness, engagement, and sales through onsite and offsite digital channels.
- Own the e-commerce growth strategy for Milwaukee on homedepot.ca, partnering with internal teams and Home Depot stakeholders to identify and unlock new growth opportunities.
- Ensure Milwaukee products and content are accurately represented and optimally merchandised across homedepot.ca, delivering a best-in-class digital shopping experience.
- Improve the end-to-end online customer journey by optimizing search, product content, brand pages, product attribution, and site navigation.
- Lead execution of all digital marketing initiatives with Home Depot, ensuring campaigns are delivered on time, aligned to brand standards, and fully leverage available retail media opportunities.
- Drive omnichannel growth by identifying and activating opportunities that connect in-store and online experiences to increase traffic, conversion, and customer engagement.
- Develop and execute go-to-market strategies for new product launches across Home Depot's digital ecosystem to maximize visibility and sales impact.
- Partner with Home Depot marketing teams to secure incremental exposure and maximize Milwaukee's presence across retailer-owned channels.
- Analyze sales performance, customer insights, market trends, and competitive activity to identify risks, opportunities, and inform future growth strategies.
- Conduct ongoing competitive benchmarking of retailer and manufacturer websites to ensure Milwaukee and Home Depot deliver a best-in-class digital experience.
What You Will Bring- Minimum 2 years' experience working in Marketing and/or E-Commerce.
- Bachelor's degree in marketing, advertising, or communications is preferred.
- Big box retailer experience
- Exceptional communication skills in all forms including written, verbal, and presentations
- Up to date with the latest trends and best practices in online marketing and brand development.
- Proven project management and time management skills with strong attention to detail.
- High degree of resourcefulness, flexibility, and adaptability.
What You Will Benefit From- Extensive health benefits, including vision and dental care
- Retirement Savings Plan with Employer Matching Contributions
- Competitive Base Salary and Bonus structure - $80,000 - $88,000 annually
- Company vehicle, iPhone, and laptop
- Paid time off and employee discount programs
- Annual $500 Wellness Program allowance
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