Marketing Manager, Digital Events

Whatnot

$90K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of experience in marketing, events, operations, or related field in a fast-paced environment.
  • Strong event or campaign execution skills with attention to detail.
  • Ability to navigate ambiguity and adapt quickly to changing priorities.
  • Excellent cross-functional communication skills for team alignment.
  • Proactive problem-solver with strong ownership of project details.
  • Ability to analyze and leverage data to improve event performance.
  • Genuine curiosity about products and community engagement.

Responsibilities

  • Own event timelines, asset coordination, and promotion execution for digital events.
  • Develop clear operating plans to enhance event quality and consistency.
  • Support seller onboarding and provide programming guidance for successful participation.
  • Coordinate marketing campaigns for event promotion across various channels.
  • Analyze post-event performance to refine future event strategies.

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Home office setup allowance and monthly cell phone/internet support
  • Monthly wellness allowance and annual childcare benefit
  • Lifetime benefit for family planning expenses
  • 401k with employer match and international pension plans
  • Monthly allowance to utilize and engage with the app as part of job responsibilities
  • 16 weeks paid parental leave with gradual return to work.
Full Job Description
Role

As our Marketing Manager, Digital Events, you'll bring high-impact, app-wide events to life across Whatnot. You'll own the day-to-day execution that turns event ideas into buyer engagement, seller participation, and measurable platform growth. This role sits at the center of global marketing, creative, product, and sales & account teams, so you'll need to move quickly, communicate clearly, and keep details from slipping.

You'll help build the operating rhythm for digital events at Whatnot: setting timelines, coordinating assets, supporting seller onboarding, driving promotional execution, troubleshooting in real time, and using post-event insights to make the next event sharper.

In this role, you will:
  • Drive buyer engagement and seller participation for app-wide events by owning event timelines, asset coordination, in-app merchandising, email builds and programming details.
  • Improve the quality and consistency of digital event execution by building clear operating plans, tracking dependencies, and keeping cross-functional partners accountable to deadlines.
  • Help sellers and creators show up successfully in key events by supporting onboarding, programming guidance, communication, and expectation-setting.
  • Support event promotion across channels by coordinating with marketing, creative, category, and seller teams to make sure campaigns are clear, timely, and compelling.
  • Raise the bar on future events by building post-event recaps, surfacing performance trends, and turning learnings into sharper playbooks.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our Los Angeles, San Francisco, or New York hub.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it. Whatnot moves fast, and this role is for someone who gets energy from making the work happen, not waiting for a perfect plan.

As our next Marketing Manager, Digital Events, you should have 2+ years of experience in marketing, events, operations, creator programs, or a related field, ideally in a fast-paced environment, plus:
  • Strong event or campaign execution skills. You can manage timelines, owners, assets, promotion, and launch details without losing track of the small things.
  • A bias toward action. You're comfortable making progress with incomplete information, cutting through ambiguity, and adjusting quickly when priorities change.
  • Clear cross-functional communication. You can drive alignment and follow-through across marketing, creative, category, product, and seller-facing teams.
  • Strong ownership. When something is messy or at risk, you don't wait for someone else to fix it. You flag it, solve it, and keep the team moving.
  • Comfort using data to improve the work. You can track event performance, spot patterns, and translate insights into better execution next time.
  • Product and community curiosity. You're excited to understand how buyers, sellers, and creators use Whatnot, and you bring that context into your work.
  • A low-ego, team-first approach. You're willing to do the unglamorous work that makes an event successful and give credit freely when the team wins.

Nice to Have
  • Familiarity with lifecycle marketing, email operations, campaign reporting, or event programming.
  • Experience with graphic design tools such as Canva, Figma, or similar tools.
  • Experience working with creator communities, sellers, or online marketplace communities.
  • Passion for Whatnot categories such as vintage clothing, collectibles, sneakers, beauty, electronics, or live plants.
  • Experience buying or selling in online marketplaces.
Benefits
  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
    • Home office setup allowance
    • Monthly allowance for cell phone and internet
  • Care benefits
    • Monthly allowance for wellness
    • Annual allowance towards Childcare
    • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
    • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
  • Parental Leave
    • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

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