4 days per week in office - please note that this position can also be filled in any of our offices across Canada
This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives. The role calls for experience in marketing and communications, especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.
You will be focusing on:
Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations.
Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion.
Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
Support national, sector and practice chairs in executing their strategic plans
Assist with the preparation of directories, rankings, awards submissions, and matter collections.
Track and evaluate the competitive landscape to ensure our offerings remain strong.
Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes
Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives
Project manage timelines to meet specified deadlines
What you bring to the role:
Relevant degree in business, marketing, communications, or related field
A minimum of 8-10 years of experience in business-to-business marketing in the professional services industry
A passion for demand marketing and willingness to get hands-on building solutions
Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification
Experience framing and collaboratively solving complex problems through creative problem-solving
Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills
Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environmen
Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain
Strong project management skills
Bilingual in English and French is a plus but not required.
Why join our team:
Retirement savings plan with employer contribution
Benefit premiums paid by the firm
Telemedicine services
Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
Training and development programs based on your interests and needs
The salary bands provided reflect the typical range for this role in the region indicated. We recognize that each candidate brings a unique set of experiences and skills, and final compensation will be thoughtfully determined based on individual qualifications and current market factors. Please note that salary will be discussed and negotiated during interview.
Toronto: $111,600 - $137,800
Ottawa: $109,000 - $134,600
Vancouver: $109,000 - $134,600
Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us!
