The RoleWe're looking for a Marketing Manager who's excited to build and scale our growing Beat the Utility offering. You will evaluate where we show up and how we do it across different channels. You'll oversee campaigns, content, and field presence that put David Energy in front of every NYC small business owner who's tired of overpaying Con Edison.
This is an ownership role. You'll work directly with sales, design, and leadership, create content, run initiatives, and meet our customers where they are out in the field.
What You'll OwnContent & Owned Channels- Build a consistent editorial cadence that grows awareness among NYC business owners on social, especially Instagram
- Lead website and blog strategy: case studies, explainers, and SEO content that drive organic discovery
- Write clearly about complex energy topics (demand charges, peak shaving, battery economics) for a non-technical audience
- Ensure consistency of brand identity across all of our marketing and enablement materials
Event Strategy & Brand Activations- Build relationships with NYC commercial real estate, hospitality, fitness, and F&B associations where our buyers show up
- Identify and execute on opportunities to run our own events
- Develop pre- and post-event campaigns that convert conversations into qualified pipeline
- Track event ROI and iterate the playbook
- Identify and execute co-marketing opportunities with likeminded organizations throughout the city
- Design brand activations that build visibility in the verticals where we're winning
Product Positioning- Translate product evolution into crisp messaging and powerful visuals
- Own the Beat the Utility collateral suite: one-pagers, objection-handling guides, competitive positioning vs. Con Edison
- Partner with sales to understand where deals stall and build assets that move them forward
- Partner with customer service to understand how we delight customers, where breakdowns happen when we don't, and how to translate those delight moments into marketing assets
- Maintain a tight feedback loop between field learnings and marketing output
What We're Looking For- 6-8 years of B2B marketing experience, ideally with startup experience
- Someone who always starts with the customer
- Owner mentality - you've run programs with real accountability
- Comfortable with ambiguity - you can move forward without a perfect playbook, set your priorities, and adjust as the picture sharpens
- Strong writer with clear instincts - you can write a LinkedIn post, a case study, and a sales one-pager and make them all sound like the same brand
- Hands-on event experience - you've planned and staffed trade shows or community events and know how to manage logistics without losing sight of pipeline quality
- Sales-aligned - you measure yourself by pipeline and signed customers
- You're agile working with a range of tools, including Hubspot, Salesforce, Figma, Canva and Claude Pro
- Bonus: familiarity with NYC commercial verticals (restaurants, gyms, retail chains, commercial real estate) and how energy decisions get made in those businesses
Benefits- Base salary of $145,000-$165,000 plus equity, depending on experience
- Group medical and dental insurance
- Flexible vacation / PTO policy
- 401(k) plan
- NY based role with hybrid office culture
