Cisco

Marketing Manager

Cisco • $104K — $131K *
Dallas, TX 75217In-Person
Enterprise Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
  • 3-5 years of experience in marketing communications, partner/channel marketing, or B2B marketing.
  • Hands-on experience with enterprise Content Management Systems (CMS) and digital workflow management systems.
  • Exceptional writing, editing, and proofreading skills for B2B audiences.
  • Strong organizational and project management skills with attention to detail.

Responsibilities

  • Oversee daily operations and maintenance of partner digital tools like Logo Builder and Partner Locator.
  • Monitor tool performance and collaborate with IT to enhance user experience.
  • Develop user guides and enablement materials for partners and internal teams.
  • Ensure compliance with Cisco's visual identity and co-branding guidelines.
  • Conduct quality checks on promotional materials and digital assets before distribution.
  • Manage and update partner program web pages for accuracy and accessibility.
  • Write and curate high-quality marketing communications and ensure messaging consistency.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunities for professional development and growth.
  • Access to cutting-edge digital tools and resources.
  • Engagement in high-impact marketing initiatives.
  • Flexible work arrangements to support work-life balance.
Full Job Description
The application window is expected to close on: 10/03/2026
About the Role

We are seeking a proactive, collaborative, and detail-oriented Partner Marketing Specialist to join the Global Partner Marketing, Mid-Market & SMB team. In this role, you will be instrumental in driving partner engagement, brand consistency, and digital self-service by managing core partner branding and discovery tools-including Logo Builder and Partner Locator-overseeing partner-facing web strategy and publishing, and supporting high-impact marketing communications.

You will uphold visual identity and messaging frameworks for the Cisco 360 Partner Program, manage digital content lifecycles across Cisco.com and partner hubs, and deliver audience-tailored communications that inform, enable, and inspire our global partner ecosystem.

Key Responsibilities

1. Partner Tools Operations & Enablement (Logo Builder & Partner Locator)
  • Tool Operations & Maintenance: Serve as the operational lead for core partner digital tools, overseeing day-to-day updates, feature validation, and maintenance for Partner Locator and Logo Builder.
  • User Experience & Feedback Loops: Monitor tool performance, identify friction points in user journeys, and partner with IT and digital transformation teams to prioritize functional enhancements.
  • Partner Enablement & Assets: Develop and maintain user guides, FAQs, instructional one-pagers, and enablement materials to help partners and internal account teams maximize the value of branding and locator tools.

2. Partner Branding & Visual Identity
  • Brand Governance: Serve as a subject matter expert on Cisco visual identity and partner co-branding guidelines, ensuring partner badges, collateral, and digital assets adhere to global standards.
  • Asset Review & Quality Assurance: Conduct editorial reviews and quality checks on promotional materials, digital banners, and external-facing assets prior to distribution.
  • Co-Branding Guidance: Provide clear guidance and consultation to partners and internal teams regarding proper logo usage, tier badges, and co-branded marketing guidelines.

3. Web Strategy & Digital Content Management
  • Web Property Governance: Manage, update, and maintain partner program web pages across Cisco.com and partner digital properties, ensuring all information is accurate, well-organized, and accessible.
  • Publishing Workflows (DART): Submit, track, and manage web publishing requests through DART for content updates, new page launches, and site modifications, partnering closely with Web Operations on technical execution and structural changes.
  • Content Lifecycle & Auditing: Conduct regular content audits across published properties to identify and remediate outdated information, broken links, or superseded program guidelines.
  • Launch & Milestone Readiness: Coordinate web release timelines to ensure that program enhancements, policy updates, and major announcements are reflected across digital touchpoints simultaneously.

4. Marketing Communications & Editorial Governance
  • High-Impact Communications: Write, edit, and curate high-quality marketing communication assets-including partner newsletters, program announcements, executive summaries, digital articles, and promotional collateral.
  • Messaging Consistency: Ensure all partner- and internal-facing communications strictly adhere to approved Cisco 360 Partner Program messaging frameworks, value propositions, and editorial standards.

Who You Are

You are an experienced marketing professional who blends creative writing and brand stewardship with structured digital execution. You are adept at managing multiple priorities in a dynamic environment, building strong cross-functional relationships, and delivering polished, partner-centric deliverables.

Minimum Qualifications
  • Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field (or equivalent practical experience).
  • Experience: 3-5 years of experience in marketing communications, partner/channel marketing, digital content management, or a related B2B marketing role.
  • Content & Publishing Platforms: Hands-on experience working within enterprise Content Management Systems (CMS) and digital intake/workflow management systems (e.g., DART, JIRA, or equivalent).
  • Writing & Editorial Skills: Exceptional writing, editing, and proofreading skills with a proven track record of creating compelling content for B2B audiences.
  • Project Coordination: Strong organizational and project management capabilities, with demonstrated ability to manage competing deadlines and cross-functional deliverables with high attention to detail.

Preferred Qualifications
  • Channel & Tech Background: Experience working within the high-tech, SaaS, or networking industry in a channel, partner, or alliance marketing ecosystem.
  • Self-Service Tools: Experience supporting or managing digital self-service tools, such as partner locators, dynamic logo/badge generators, or Digital Asset Management (DAM) platforms.
  • Brand Stewardship: Familiarity with corporate brand governance and co-branding guidelines.
  • Collaboration Tools: Proficiency with enterprise collaboration platforms and Microsoft 365.

Core Competencies
  • Commitment to Quality: Unwavering attention to detail across written communications and digital experiences.
  • Collaborative Mindset: Strong interpersonal skills to partner effectively across program management, digital operations, and marketing teams.
  • Proactive Problem-Solving: Ability to anticipate content bottlenecks, propose solutions, and maintain project momentum independently.


About Cisco

Cisco Careers

Join the vibrant team at Cisco, a global leader in networking and cybersecurity solutions, where innovation and leadership thrive. Cisco offers a plethora of job opportunities that cater to a range of skills and experiences, making it an ideal place for both seasoned professionals and those seeking an internship to jumpstart their career. Work You’ll Do At Cisco, you’ll be part of a culture that values diversity, leadership, and professional growth. Engage in work that matters with a team that combines technology, creativity, and the power of human connection to redefine networking. Cisco’s commitment to innovation isn’t just about technology, but also about transforming the way we work and collaborate. Cisco’s employment philosophy supports career advancement and nurtures a leadership pipeline that is equipped with diversity training and opportunities for growth. Whether you’re applying your skills to drive our latest innovations or using our vast networking capabilities to solve complex problems, at Cisco, every role is impactful. Join Our Dynamic Team Explore job opportunities in areas ranging from engineering to marketing, sales to cybersecurity. Cisco is hiring individuals who are passionate, curious, and ready to drive change. Positions at Cisco offer competitive benefits, a supportive culture, and the chance to work with cutting-edge technology. Internship Programs Kickstart your career with a Cisco internship. Gain invaluable industry experience, enhance your resume, and build professional networks that last a lifetime. Our internships provide hands-on experience and the chance to work on projects that matter. Leadership and Development Cisco is committed to fostering leadership skills and providing employees with the training needed to succeed. Our leadership programs help you develop new skills, manage teams effectively, and lead with confidence. Cisco’s commitment to professional development ensures that your career path is as dynamic as our technologies. Benefits and Culture Cisco understands the importance of a balanced life. Our benefits package is designed to ensure that our team members are healthy, happy, and secure. At Cisco, you’ll find a supportive culture that encourages open communication, teamwork, and mutual respect. Stay Connected Join Cisco’s Talent Network Stay informed about new positions that match your skills and interests. At Cisco, we value the curiosity and unique perspectives of our team members. Subscribe to receive personalized job alerts and insider tips directly from our hiring managers. Explore Cisco Jobs Ready to advance your career at Cisco? Search open positions, prepare your resume, and get ready for an interview that could lead to your next big opportunity. At Cisco, we’re not just filling positions—we’re investing in leaders. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await you at Cisco.
Learn more about Cisco
Size
79,500 employees
Market Cap
$194.5 billion
Industry
Telecommunications & Hardware
Net Income
$10.1 billion
Founded
2014
5 Year Trend
+1.4%
Revenue
$48 billion
NASDAQ
CSCO
* Ladders Estimates

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