The salary range for this role is $90,000- $120,000 CAD annually + PSIP bonus.About the Role:We are seeking a
Marketing Manager, Canada to own the strategy and execution of marketing programs designed to efficiently drive user acquisition, merchant acquisition, active user growth, and overall revenue in the Canadian market. This role is well-suited for an AI-forward, analytically rigorous individual contributor who thrives in a fast-paced, matrixed environment.
You will set clear growth targets, build data-driven campaigns to hit them, and work cross-functionally with Strategic Partnerships, Sales, Merchant Success, and Product to ensure every marketing dollar is working hard. While you will operate independently, you will leverage internal teams to support your success as you identify and act on highest-leverage opportunities.
What You'll Do:- Own user and merchant acquisition goals for Canada - define targets, build campaigns, and hit them.
- Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications.
- Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV.
- Identify and prioritize high-efficiency channels (paid, organic, partner, referral) and optimize spend against CAC and ROI targets.
- Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization at scale.
- Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities faster.
- Partner with Sezzle retailers on co-marketing efforts to drive joint consumer acquisition and merchant revenue.
- Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
- Translate business objectives into customer personas, journeys, and digital experiences that convert.
- Develop clear documentation, timelines, and status updates to proactively communicate progress to stakeholders.
What We Look For:- 5+ years of progressive experience in marketing or a related field, with a proven track record of driving user acquisition and revenue.
- A Bachelor's Degree with a 3.5 GPA minimum.
- Strong data analytics skills - experience with tools such as Redash, Tableau, Looker, or similar to translate data into action.
- Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics.
- Success with app marketing channels such as push notifications, email marketing, in-app banners, and affiliates.
- Proficiency in email marketing platforms (e.g., Braze, Active Campaign, or Stripo).
- A working knowledge of AI tools (e.g., ChatGPT, Claude) and their application in marketing workflows (content, briefs, targeting).
- Ability to work cross-functionally as an individual contributor interacting with all levels of management.
Preferred Qualifications:- English speaking with French fluency.
- Experience in financial tech (Fintech) marketing and/or the retail sector.
- Familiarity with Salesforce or similar CRM platforms.
- Experience building growth strategies from the ground up in fast-paced environments.
Compensation:The compensation range for the role is as follows:
- $90,000- 120,000 CAD annually + PSIP bonus: An additional performance-based cash bonus, typically paid out annually, based on individual and/or company performance targets
About You:- You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results.
- You're not bound by convention - your success-and much of the fun-lies in developing new ways to do things.
- You need action - speed matters in business. We value calculated risk-taking and the ability to act fast on opportunities.
- You earn trust - you listen attentively, speak candidly, and treat others respectfully.
- You have backbone; disagree, then commit - you can respectfully challenge decisions when you disagree and commit wholly once a direction is set.
- You deliver results - you focus on the key inputs and deliver them with the right quality. Despite setbacks, you rise to the occasion and never settle.
- You have "A+" character - we are team-first and value a fun, ownership-driven attitude.
Compensation and Benefits- Perks & Benefits:
- Competitive salary
- Volunteer hours and sabbatical
- Life, LTD, medical, dental and vision insurance
- Highly discounted LifeTime gym membership
- RRSP with employer match
- Collaborative fun co-workers
- The opportunity to join the fastest growing FinTech alongside a team of motivated and driven individuals
#Li-remote #Full-time
Pay Range
$90,000-$120,000 CAD
