Blend360

Marketing Manager, Campaign Planning & Delivery

Blend360 • $93K — $104K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Exposure to Agile methodology
  • Expertise in driving performance growth with KPIs
  • Deep knowledge of product analytics and marketing technology
  • Authentic, decisive, resilient, and highly collaborative
  • 4-6 years of marketing management experience in financial services
  • Willingness to work onsite in Downtown Toronto 5 days a week.

Responsibilities

  • Drive revenue growth through customer engagement marketing programs
  • Champion a customer-focused culture for client relationship deepening
  • Support marketing objectives by refining annual and quarterly plans
  • Collaborate with Customer Journey management for marketing program execution
  • Monitor consumer sentiment and market conditions for agile planning
  • Lead engagement strategies across the credit card portfolio
  • Analyze market research insights to guide campaign direction

Benefits

  • Health, Vision, and Dental Insurance
  • Life Insurance
  • Pretax Commuter Benefits
  • Supportive team environment
Full Job Description
Job Description

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client's next level of growth and expansion.

The Details:
  • Location: Downtown Toronto, ON (5 days per week onsite required)
  • Duration: Approximately a 12-month consulting project with the possibility of extension (must be able to work on Blend's W2 without requiring employer sponsorship)
  • Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you'll do:
  • Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drive full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
  • Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
  • Support marketing objectives to set and refine annual and quarterly marketing plans.
  • Collaborate closely with Marketing's Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
  • Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience.
  • Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Collaborate with Marketing's Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Support development and deployment of creative assets, agnostic of media channels and across all touchpoints.
  • Champion proper usage of the client's brand in Canada, in full compliance with global brand guidelines and the client's visual identity continuum.
  • Champion a high-performance environment and demonstrate commitment to the client's values: accountability, passion, integrity and respect.
  • Deliver results in accordance with the client's behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Direct day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.
  • Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
  • Design and implement global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.


Qualifications
  • Exposure to the Agile methodology
  • Expertise in driving performance growth across multiple dimensions and KPIs
  • Deep knowledge of product analytics and marketing tech stack
  • Authentic, decisive, resilient, highly collaborative, and results-oriented
  • 4-6 years of marketing management experience within a financial services environment
  • Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.
  • Availability to work onsite in Old Toronto 5 days per week.


Additional Information

The starting pay range for this role is $45-50 CAD per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

About Blend360

Blend360 Vision is to build a company of world-class people that helps our clients optimize business performance through data, technology and analytics.

Blend360 Careers

There has never been a more opportune time to join the dynamic team at Blend360, a leader in data science and analytics solutions. As the demand for innovation and leadership in the data-driven decision-making sphere grows, Blend360 continues to expand its team of professionals.

Work You’ll Do

Join Blend360’s esteemed team to assist some of the most prominent companies in navigating their data-centric challenges and opportunities. At the forefront of technology and consulting, Blend360 stands out for its commitment to growth and excellence in the digital age. Lead in a unique role that intersects technology, industry expertise, and digital innovation. Engage with a diverse team of business and technology advisors helping clients advance their capabilities in data analytics and consumer insights. Collaborate with a group of over 300 dedicated professionals who specialize in creating measurable impact through robust data solutions.

Blend360 Employment Opportunities

The company is actively building a market-leading team to drive digital transformation and deliver targeted solutions across various industries. Blend360 offers a range of job opportunities, from full-time positions to internships, each designed to foster professional and personal growth.

Innovate and Grow

At Blend360, innovation isn’t just a buzzword—it's the cornerstone of the company’s operations. Employees are encouraged to bring fresh ideas to the table, leveraging their skills to enhance project outcomes and drive industry leadership.

Cultivate Your Career

Blend360 is committed to supporting its team’s career aspirations with extensive training, development programs, and diversity training. The company’s culture is built on the principles of open communication, mutual respect, and continuous learning.

Explore Job Opportunities and Benefits

Blend360 not only offers competitive benefits but also provides a platform for professionals to advance their careers through continuous learning and networking opportunities. Whether you’re seeking a leadership role or an entry-level position, Blend360 equips its team members with the tools needed for success.

The Blend360 Advantage

With a commitment to diversity and innovation, Blend360 creates an environment where all employees can thrive. The company’s leadership is dedicated to fostering a culture where creativity and strategic thinking are at the forefront of decision making.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Blend360 looks for passionate, curious, creative, and solution-driven team players. Explore the various employment and internship opportunities to find where you can make a significant impact.

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Learn more about Blend360
Size
501 employees
Industry
Business Services
* Ladders Estimates

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