PepsiCo

Marketing Manager - Bubly Portfolio

PepsiCo$80K — $110K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of Bachelor's Degree
  • 5+ years of relevant experience in consumer packaged goods marketing
  • 2+ years of demonstrated people leadership and proven track record of coaching & developing others
  • Strong conception and fundamental strategic thinking skills
  • Ability to build strong relationships with key stakeholders and influence at all levels
  • Demonstrated ability to excel in consumer marketing and brand development
  • Proven ability to lead agency relationships effectively.

Responsibilities

  • Influence organization to drive focus on water portfolio and share growth for PEP Water
  • Lead strategic planning and execution for the water portfolio aligned with corporate goals
  • Oversee communication and media strategy; develop and execute marketing plans
  • Independently lead cross-functional teams for best-in-class execution
  • Collaborate with US/Global Marketing teams
  • Manage IAT teams and maintain strong agency relationships
  • Drive Montellier partnership agenda with key teams
  • Liaise with key partners to optimize program effectiveness
  • Monitor portfolio performance and identify necessary adjustments
  • Manage A&M budget effectively
  • Enhance team capabilities and improve processes for efficiency
  • Coach and develop direct reports.

Benefits

  • Competitive compensation and comprehensive benefits
  • Dynamic and inclusive culture encouraging individuality
  • Commitment to sustainability and positive change
  • Supportive team environment for professional growth and development.
Full Job Description
Overview

We are looking to hire the Marketing Manager for Water Portfolio, Carbonated Water is one of the fastest growing categories in all of beverages. PepsiCo Canada Waters is the #1 manufacturer in water and has a strong portfolio of brands and big aspirations for growth in the future category. The bubly brand is #1 sparkling water brand in water and looking to accelerate growth and share with accelerated marketing plans. This role will also manage the partnership with the high growth brand Montellier.

A leader and influencer, this role will build a strategic vision for the portfolio, set the agenda and ensure strength of execution to deliver both short-term and long-term results. As a motivator and coach, the Marketing Manager will lead two direct report to drive the overall agenda for the portfolio.

If you have a passion for consumer marketing, are fueled by a fast-paced and competitive environment, and love to win, then this might be the team for you!

What you can expect from us:
  • Competitive compensation and comprehensive benefits designed to fit your unique needs
  • A dynamic and inclusive culture that promotes you to bring your whole-self to work
  • Inspiring positive change for people and the planet with sustainability goals
  • A supportive team that will encourage your professional growth and development


Responsibilities

  • Positively influence organization to drive focus and momentum behind water portfolio to solidify share growth for PEP Water driven by bubly brand acceleration
  • Lead the strategic planning and execution for our water portfolio within the context of our total corporate strategic plan
  • Lead communication and media strategy as well as the development & execution of marketing plans/activities on time and on budget
  • Independently lead cross functional teams to ensure best in class execution of innovation and initiatives at retail
  • Work closely with US/ Global Marketing teams
  • Lead IAT teams and maintain strong agency relationships.
  • Lead & drive Montellier partnership Agenda (business & comms) working closely with key partnerships team
  • Liaise with key partners (FOBOs, ACL, Field Sales & Key Account teams) to leverage DSD capability and optimize programs
  • Deliver volume & NR commitments across water portfolio
  • Monitor portfolio performance on a period basis to proactively identify course corrections and or new opportunities
  • Effectively manage A&M budget
  • Build team capability and challenge processes for efficiency & effectiveness
  • Manage, motivate, coach and develop direct reports


Qualifications

  • Minimum of Bachelor's Degree
  • 5+ years of relevant experience in consumer packaged goods marketing
  • 2+ years of demonstrated people leadership and proven track record of coaching & developing others
  • Strong conception and fundamental strategic thinking skills
  • Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
  • Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core
  • Proven ability to lead agency relationships to achieve gold standard results

About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ

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