Reporting to the Director, Branding & Strategy, the Marketing Communications Advisor is responsible for translating divisional Go-To-Market (GTM) strategies into integrated communications plans. Working in partnership with the Integrated Marketing team and the divisional Marketing Manager, this role ensures that each GTM is deployed across channels, audiences, and touchpoints through structure planning and performance tracking and that the brand values are effectively positioned, communicated and activated across the full buyer journey.
Pay TypeFull Time, Permanent
Compensation$78,705.00 - $93,908.00
The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.
As a Marketing Communications Advisor, YOU will experience:- Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
- Working for the best-in-class equipment dealer and with the premium Caterpillar brand
- Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
- Competitive total rewards including: wages, benefits, and premiums (as eligible)
- An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada
In a typical day, YOU will:- Create integrated marketing campaigns aligned with the go-to-market strategy and brand positioning.
- Build and present campaign briefs to the Integrated Marketing team to gather omnichannel strategies and align on execution requirements; and maximize campaign performance and results.
- Map detailed campaign plans, roadmaps, editorial calendars, and content requirements that align with GTM milestones and B2B buying cycles; define key content needs, messaging priorities, and deliverables; support lead generation and lead nurturing; and sustain campaign momentum throughout the year.
- Lead collaboration between divisional Marketing Manager(s) and the corporate team to support strong sales enablement, effective execution and drive optimal campaign outcomes.
- Partner in conducting market research to refine communication strategies and strengthen GTM positioning in a competitive environment including; industry trends and competitive landscape; persona insights; and campaign performance insights.
- Define communication KPIs aligned with GTM objectives to monitor campaign performance; identify optimization opportunities; and recommend adjustments that improve the customer journey from awareness to conversion.
Must-haves for this role:- Bachelor's Degree in Digital Marketing or Educations
- 6-8 years' experience in digital marketing
- Experience working with sales team and revenue driven environment
- Good expertise on LinkedIn
- Strong understanding of B2B marketing and long sales cycles
- Strong analytical skills
- Experience with ABM, lead generation and nurture strategies
- Solid knowledge of digital channels
- Ability to translate GTM into an actionable communication plan.
- Strategic thinking with hands on execution ability
- Ability to manage complexity and multiple priorities
- Excellent communication skills
- Bilingual in English and French preferred
Artificial Intelligence (AI)Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws
