Job DescriptionU.S. Marketing Manager, Skeletal Health
Location: Hologic Headquarters, Marlborough, MA
Position Type: Full-time
Position Overview:
Hologic is seeking a dynamic and results-driven Marketing Manager to develop and execute strategic marketing tools and initiatives for our Skeletal Health portfolio of products.
This role is ideal for a detail-oriented professional with relevant experience in product marketing. The Marketing Manager will play a key role in advancing Hologic's brand presence with customers and patients, aligning with the company's mission to champion women's health worldwide. Estimated 20% US Travel or as required. If you thrive in a fast-paced, matrixed organization focused on collaboration and growth, we want to hear from you!
Key Responsibilities:
- Strategic Communications Planning: Develop and implement portfolio marketing communication strategies and tools, aligned with business objectives and market priorities.
- Content Development: Develop high-quality marketing materials, including brochures, white papers, websites, presentations, and digital assets that resonate with target audiences, requiring close collaboration and input from other Marketing and functional leads.
- Collaboration: Work closely with Marketing colleagues and a team of Marketing Communications professionals, fostering collaboration and excellence across projects.
- Stakeholder Alignment: Partner with internal teams (product marketing, sales, clinical, education, etc.) to ensure alignment on priorities and consistent messaging.
- Product Management & Expertise: Become a subject matter expert in covered product lines and manage day-to-day field-based inquiries and requests.
- Initiative and Accountability: Own your work and bring it to life. We thrive on self-starters who thrive in a team environment and roll up their sleeves to help one another.
- Data-Driven Decision Making: Analyze date and performance metrics and provide actionable insights to optimize future strategies.
- Trade Show and Event Planning: Represent the Skeletal Marketing team in trade show and event planning, together with a team of event professionals.
- Quality and Supply Management: Create and communicate product-related and supply events to the sales force, in collaboration with Quality and Supply teams.
- Support Direct Sales efforts: Lead and develop sales activities for the emerging human performance segment. Partner closely with sales and marketing leadership to drive revenue, build pipelines and expand our market presence.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business, or other related fields.
- Experience: 5-8+ years of experience in marketing with a demonstrated track record of success in the healthcare or medical technology industry. Some sales experience is preferred but not required
- Skills:
- Exceptional project management and strategic thinking abilities.
- Proven expertise in creating and executing marketing materials and campaigns.
- Strong communication and storytelling skills, with a focus on customer-centric messaging.
- Ability to build relationships and influence across a matrixed organization.
- Proficiency in Microsoft Office with hands-on experience in digital marketing platforms, analytics tools, and CRM systems (e.g., Salesforce, Google Analytics, Adobe Creative Suite).
